Senior Product Marketing Manager

Position: Senior Product Marketing Manager, Premium Growth
• Full-time

• Workplace Type:
Hybrid

• Department:
Marketing & Communications

Company Description

Linked In is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At Linked In, our approach to flexible work is centered on trust andoptimizedfor culture, connection, clarity, and the evolving needs of our business.

The work location of this role is hybrid, meaning it will be performed both from home and from a Linked In office on select days, asdeterminedby the business needs of the team.

This role is open to San Francisco, Mountain View or New York City.

We’re looking for an exemplary product marketer to re-imagine go-to-market campaigns and acquisition growth through a deep understanding of audience profiles, needs, and journeys, and via rigorous experimentation.

As a Growth Product Marketing Manager, you will play a critical role in driving growth for the Premium subscription business. You’ll have the opportunity to shape the subscription acquisition funnel across marketing channels and product touchpoints to deliver the right message, with the right offer, to the right customer at the right time. You’ll help define and execute how new products are launched and scaled via digital channels.

You have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement.

You’ll collaborate with cross-functional stakeholders to ensure the customer journey is consistent, and help customers understand how Linked In Premium’s experiences can help them achieve their goals. This marketer will partner with many functions (Brand, Performance Marketing, Web, Finance, Product Management, Engineering, Data Science, Business Operations) across multiple business units to drive innovative campaigns and A/B tests that result in full-funnel growth.

Responsibilities

• Develop high-impact growth marketing and demand gen strategies for Linked In Premium that compels target audiences to take the right action at the right time in their user journey.

• Own go-to-market planning and execution for Linked In Premium products, features and offers, aligning positioning, messaging, channels, and measurement to drive acquisition and revenue impact.

• Collaborate with Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, Mar Tech, and Business Operations teams to influence product roadmaps (acquisition funnel, customer offers), influence targeting and segmentation approaches, and orchestrate multi-channel campaigns.

• Effectively evangelize demand gen strategies and report on outcomes with cross-functional executive leadership across multiple lines of business.

• Partners closely with Premium product marketing and R&D to test and validate levers for sustainable business growth.

• Act as a Premium marketing planning and performance management SME during quarterly/annual initiative planning and weekly performance management with FP&A, Demand Gen Ops, and R&D.

Qualifications

Basic Qualifications

• 7+ years of experience in growth marketing or product marketing roles at a technology company

• BA/BS degree or equivalent working experience

Preferred Qualifications

• Growth mindset, curious, self-aware, and passionate about continuous improvement

• Excellent written and verbal communication skills.

• Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities

• Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team

• Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting…