Senior Director, Brand Strategy & Operations, Norton

Senior Director, Norton Brand Strategy & Operations

The Senior Director, Norton Brand Strategy & Operations is a senior leader responsible for defining how the Norton brand competes, grows, and performs in the market. This role owns the multi‑year brand and portfolio strategy across Security, Privacy, and adjacent product categories, shaping Norton’s market position and ensuring the business is set up to win. The role is deeply embedded in the end‑to‑end product lifecycle—from shaping category and portfolio strategy to orchestrating market entry and driving commercial adoption.

The Senior Director will lead the development of clear, insight‑driven go‑to‑market strategies, orchestrate cross‑functional launch readiness, and manage the planning rhythms that drive business performance. They will also establish operational foundations—KPIs, dashboards, business reviews, and performance insights—that enable consistent, data‑driven decision making.

• Define and refine the multi‑year brand and portfolio strategy across Security, Privacy, and adjacent categories
• Establish Norton’s strategic positioning, competitive narrative, and category ambition.
• Synthesize market, consumer, competitive, and commercial insights into cohesive strategic recommendations.
• Serve as a strategic thought partner to Product leadership, providing market and commercial insights that inform category and portfolio decisions.
• Partner with Product, Marketing, Finance, and Go‑to‑Market teams to ensure alignment between brand strategy, market needs, and investment priorities.

• Own the end‑to‑end GTM strategy for major product and feature launches—including positioning, messaging, segmentation, and commercial readiness.
• Lead cross‑functional launch orchestration across Product Marketing, Marketing, Regions, CX, and Channel teams.
• Ensure innovations developed across Norton product lines translate into successful commercial outcomes in the market.
• Partner with Pricing & Packaging teams to align portfolio structure, value propositions, and competitive differentiation.
• Ensure that GTM motions reinforce product strategy and drive adoption, retention, and revenue outcomes.

• Own, monitor and assess performance across acquisition, retention, revenue, brand health, and market share KPIs.
• Drive cross‑functional analysis to identify growth opportunities and performance gaps.
• Translate customer, market, and competitive insights into actionable commercial strategies.
• Communicate performance insights and strategic recommendations to senior leadership with clarity and commercial rigor.

• Mentor and develop product marketing managers working across the Norton portfolio
• Ensure strong partnership across Product, Marketing, and Go‑to‑Market acquisition/partnerships/retention teams to translate product strategy into market success.
• Drive excellence in value proposition development, messaging, audience insights, and competitive positioning.
• Champion insight‑driven storytelling and ensure consistent articulation of Norton’s product value across all GTM activities.

• 12+ years of experience in brand strategy, product marketing, strategy & operations, commercial strategy, or GTM leadership roles—ideally in consumer technology or subscription‑based businesses.
• Demonstrated success developing product or portfolio strategies grounded in market, customer, and competitive insights.
• Ability to influence product direction through strategic synthesis, commercial insights, and market perspective.
• Proven ability to lead complex cross‑functional planning and performance processes.
• Strong commercial acumen and experience driving measurable business outcomes.
• Exceptional executive communication skills and proven ability to align senior stakeholders.
• Experience leading Product Marketing or GTM teams strongly preferred.
• Experience in subscription or consumer SaaS businesses.
• Background in cybersecurity, privacy, or digital safety categories is a plus.
• MBA or equivalent experience preferred.

• Strategic, structured, and…