Manager , Marketing- Field Marketing; Experiential & Local

Manager 3, Marketing
- Field Marketing (Experiential & Local)

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- Field Marketing (Experiential & Local) role at Intuit
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Overview:
Intuit’s Consumer Group (CG) serves more than 40 million US consumers filing annual tax returns. We're looking for a Group Marketing Manager to develop a unified GTM strategy for experiential and grassroots campaigns to support Turbo Tax’s local activation strategy. The role focuses on developing and executing local marketing campaigns to promote Turbo Tax’s new 500+ retail store presence and deliver on team strategy and FY forecast targets.

The manager will oversee strategy planning, execution, and evaluation of initiatives aimed at increasing in-person engagement at locations.

We're looking for a local activation marketplace expert with a passion for innovating, strong collaboration skills, a test‑and‑learn mindset, and a growth mindset. The GTM Field Marketing Strategy Group Marketing Manager will report to the Director of Media & Performance Marketing based in San Diego, CA.

• Lead Field Marketing Strategy:
  Set vision, roadmap and priorities for Field Marketing - focusing on programs that drive growth, engagement, and long-term value for Turbo Tax.
• Lead AOR and Field Marketing Team:
  Manage and support the Field Marketing AOR in developing strategic media plans & GTM campaign planning.
• Drive cross‑functional collaboration:
  Partner with business and channel leads to ensure integrated strategy across teams.
• Analysis & optimization:
  Monitor and track business results, report insights regularly, provide media recommendations, and track learnings for reporting.
• Competitive/market analysis:
  Track competitive local creative messaging and media activity, draw implications, and establish contingency plans.
• Budget management/forecasting:
  Partner with analytics and finance for performance forecasting and attribution.
• Lead with innovation:
  Stay ahead of trends, platforms, and community behaviors; identify new opportunities to drive cultural relevance.

• 10+ years experience in strategic leadership in local channel marketing or agency/consulting, focusing on experiential and grassroots strategy.
• Bachelor’s degree in Marketing or related field.
• Proven success planning and executing local events that drive foot traffic.
• Demonstrated ability to engage media agencies and collaborate cross‑functionally to develop strategic plans and insights.
• Strong understanding of hyperlocal digital marketing tools and offline promotional tactics.
• Exceptional project management and organizational skills.
• Test‑and‑learn mindset with a record of innovation.
• Strong prioritization and organization skills to lead cross‑functional initiatives in a fast‑moving environment.
• Excellent communication and interpersonal skills.
• Flexibility to work evenings or weekends for events as required.
• Familiarity with CRM platforms, foot traffic analytics tools, and social media ad managers.
• Travel for industry networking, media conferences, and related events.
• Hybrid role: 3 days in office per week.

Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position is eligible for a cash bonus, equity rewards, and benefits in accordance with our applicable plans and programs.

Base pay range:
Bay Area California $,000;
Southern California $,500.