Associate Partnerships Marketing Manager

Associate Partnerships Marketing Manager

Join to apply for the Associate Partnerships Marketing Manager role at Better Help
.

Better Help is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever.

And we’re not stopping there – as the unmet need for mental health services continues to grow, Better Help is committed to being part of the solution.

• Manage and grow a portfolio of existing partners, identifying opportunities to deepen relationships and maximize revenue potential.
• Track partner performance across key KPIs and collaborate on marketing optimizations to foster mutual success.
• Support the setup and ongoing management of Better Help’s partnership account on , including helping migrate existing partners, ensuring accurate tracking, and supporting a smooth transition.
• Conduct full‑funnel analysis of partner campaigns, including acquisition costs, ROAS, and overall performance insights.
• Prepare and deliver regular performance reports and recommendations to internal teams and external partners.
• Negotiate affiliate CPAs, budgets, and campaign terms to ensure efficient spend and high ROI.
• Maintain strong, proactive communication with partners through ongoing check‑ins, strategy alignment, and issue resolution.
• Actively support the development and ongoing refresh of affiliate creative assets to drive partner performance and alignment with brand guidelines.
• Support the development of new partnership opportunities with creative ideas, test strategies, and cross‑channel initiatives.
• Collaborate cross‑functionally with Marketing, Creative, Data, Product, and Legal/Compliance to launch campaigns and ensure seamless execution.

• You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we’re fully backed and funded, all the way to success.
• You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure‑to‑work‑with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes. We operate on PST and candidates in any time zone are welcome to apply. We ask employees to travel to our San Jose, CA office up to three times per year plus one company‑wide offsite to collaborate in person and strengthen working relationships. Travel expenses are covered and reasonable accommodations are made for those under unique circumstances who cannot travel.

• 1‑3 years of experience in affiliate marketing or partnerships marketing.
• Self‑starter with the ability to work independently within a set of clearly established goals and targets.
• Familiarity with affiliate networks preferred.
• Strong relationship‑building and communication skills, with the ability to manage a high‑volume of external stakeholders.
• Ability to interpret performance metrics (CPA/CAC, LTV, ROAS, ROI, etc.) and make data‑informed decisions.
• Creative problem‑solving skills with comfort bringing new ideas, tests, or optimization strategies to partners.
• Experience working in a cross‑functional, collaborative environment (Marketing, Creative, Data, Product, and Legal/Compliance teams).
• Comfortable working in a fast‑paced startup culture with the ability to adapt/shift priorities quickly and balance multiple projects.

• Remote work with regular in‑person bonding experiences sponsored by the company.
• Competitive compensation.
• Holistic perks program (including free therapy, employee wellness, and more).
• Excellent health, dental, and vision coverage.
• 401k benefits with employer matching contribution.
• The chance to build something that changes lives – and that people…