Group Marketing Manager, Quickbooks Web Marketing

Group Marketing Manager, Quickbooks Web Marketing

Join Intuit as the Group Marketing Manager for Quickbooks Web Marketing. This role leads a team responsible for optimizing the Quickbooks website to drive customer acquisition and revenue growth.

Part of the GBSG Marketing Services organization, the Web Marketing team leverages qualitative and quantitative data, customer insights, and experimentation to design and execute scalable web optimization programs. The Group Marketing Manager will spearhead the short‑ and long‑term transformation of the Quick Books website, guiding strategy, roadmap, optimization, and execution to exceed acquisition and conversion goals.

• Own the 1‑year web marketing plan and roadmap, defining strategic priorities and executing programs that drive acquisition and revenue growth.
• Drive website experimentation initiatives—including A/B testing—to identify high‑potential growth opportunities.
• Leverage audience insights, traffic patterns, and behavioral data to optimize site experiences, create learning plans, develop scalable templates, and implement best practices across the user journey.
• Partner deeply with Product, UX Design, Engineering, Analytics, Marketing, and Sales teams to define and execute seamless end‑to‑end web experiences.
• Manage web analytics dashboards and track progress toward KPIs (traffic, engagement, conversion rates), identify opportunities, and recommend improvements.
• Work with Web Operations and Product teams to ensure scalable, high‑quality technical execution, governance, and adherence to UX and branding standards.
• Manage, coach, and develop a team of web marketers and operations staff, fostering a high‑performing, collaborative culture rooted in experimentation and customer empathy.

• 10+ years of business experience in acquisition and/or product marketing within SaaS/Technology companies.
• Proven expertise in web marketing with a track record of building successful web optimization programs.
• Customer‑obsessed leadership with deep customer insight focus.
• Strong strategic and analytical skills, including qualitative and quantitative testing.
• Experience in AI and machine learning applications for web optimization.
• Excellent written and verbal communication, presentation, and facilitation skills.
• Risk‑taker who embraces hypothesis‑driven experimentation.
• Strong interpersonal and influencing skills in a cross‑functional, fast‑moving environment.
• Self‑starter who prioritizes and manages multiple work streams.
• Intellectual curiosity and versatility.
• Proven people‑leadership experience managing and developing a team.
• BA or BS degree required or equivalent work experience.

This position will be eligible for a cash bonus, equity rewards, and benefits. The expected base pay range for this role varies by location:
Bay Area, California: $213,500-$289,000;
Southern California: $203,500-$275,500.

Intuit is committed to fair pay and conducts regular comparisons across categories of ethnicity and gender.