Digital Marketing Analytics Manager

Digital Marketing Analytics Program Manager

Location: Mountainview, CA (hybrid 2-3 days a week)

A leading healthcare organization is seeking a Digital Marketing Analytics Program Manager to serve as the strategic architect of its digital marketing analytics function. This role sits within Marketing and Communications and is responsible for defining, operationalizing, and continuously evolving the organization’s analytics vision.

This is a high-impact leadership role for a data-driven strategist who can design enterprise-level analytics frameworks, translate complex data into actionable insight, and embed a culture of data-informed decision‑making across digital touchpoints. You will shape how analytics drives engagement, growth, and patient experience outcomes across the organization’s digital ecosystem.

• Develop and lead the digital marketing analytics strategy, aligning measurement frameworks with broader growth and patient engagement objectives.
• Architect and manage a unified analytics framework, including KPI standards, dashboard design, cross‑channel reporting, and governance structures.
• Build and scale analytics programs from concept through implementation, performance optimization, and continuous improvement.
• Serve as the subject matter expert on digital analytics, advising marketing leadership on campaign strategy, personalization, testing, and performance optimization.
• Lead major analytics initiatives, including technical solution design, cross‑functional integrations, and evaluation of emerging technologies such as AI and machine learning.
• Partner with IT, Data Engineering, Clinical, and Marketing teams to integrate analytics into patient journey mapping and digital experience strategy.
• Translate complex datasets into compelling, executive‑ready insights and visual storytelling that drive strategic decisions.
• Ensure data integrity, compliance, and governance across platforms while promoting best practices and data literacy across teams.

• 7+ years of experience in digital marketing analytics, including hands‑on program management and strategic leadership responsibilities.
• Proven track record designing and implementing analytics frameworks that drive measurable business impact.
• Strong expertise in analytics and visualization platforms such as Tableau, Power BI, Google Analytics, Salesforce Datorama, and Tealium.
• Deep understanding of digital marketing metrics, testing methodologies (A/B and multivariate), reporting structures, and data governance.
• Experience in healthcare strongly preferred, including familiarity with HIPAA, HITECH, and related regulatory considerations.
• Exceptional communication skills with the ability to translate complex analytics into clear, actionable recommendations for executive and technical audiences.
• Strong cross‑functional leadership, project management, and mentoring capabilities with a passion for building a data‑driven culture.

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