Senior Product Marketing Manager, Enterprise

Company Overview

is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with  once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with  at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations.

More than 600+ consumer brands use  to verify communities and user segments to honor service and build more authentic relationships. ’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NISTIAL2 / AAL2 credential service provider by the Kantara Initiative.  is committed to “No Identity Left Behind” to enable all people to have a secure digital identity.

To learn more, visit

Role Overview

is seeking a highly strategic Senior Product Marketing Manager to be the founding B2B marketer for our enterprise platform. This is a 'builder' role where you will architect and own the end-to-end go-to-market strategy for our comprehensive identity, authentication, and fraud prevention solutions. You will define how we deliver value to our enterprise and government customers, establishing the playbook for B2B .

You’ll own the go-to-market strategy, positioning, and sales enablement for these solutions, ensuring customers understand how  helps them validate legitimate identities, secure access, and prevent fraud before it starts, making digital interactions more efficient, secure, and trustworthy.

This is a highly cross-functional role that partners closely with Product, Sales, Demand Generation, and Customer Success to bring new capabilities to market, enable go-to-market teams, and refine our market narrative as digital identity evolves.

Responsibilities

• Strategy & Positioning

• Define the product marketing strategy for ’s enterprise identity and authentication portfolio, aligning to key commercial segments and regulatory-driven industries.

• Develop differentiated messaging that highlights how the  platform helps organizations prevent fraud, improve user experiences, and meet rigorous compliance standards.

• Translate insights from market trends, including rising identity fraud, regulatory shifts, and digital transformation, into clear value propositions that underscore why organizations need a better way to manage identity and trust.

• Partner with Product to ensure our roadmap reflects the strategic needs of security, compliance, and IT buyers across our target markets.

Go-to-Market Leadership

• Lead end-to-end GTM planning for new enterprise capabilities, product lines, strategic integrations, and major launches.

• Partner with Demand Gen, Content, Growth, Sales, and Enablement to launch products to drive awareness, pipeline, and adoption.

• Develop storytelling frameworks that elevate ’s differentiators, such as our phishing-resistant authentication, video-verified identity verification, and massive network of pre-verified users.

• Create top-of-funnel and sales enablement assets, including high-impact demos, competitive battle cards, white papers, and website content.

• Ensure consistent, compelling, and compliant messaging across all marketing materials and channels.

Customer & Market Insight

• Conduct market and competitive analysis to understand how the enterprise identity, fraud prevention, and access management landscapes are evolving.

• Leverage insights from customer conversations, win/loss analysis, and analyst research to sharpen positioning and identify new market opportunities.

• Represent the voice of the enterprise customer within Product, advocating for solutions that balance high security with low friction to solve complex business challenges.

Sales & Customer Enablement

• Create enablement materials (decks, solution briefs, case studies) that equip Sales to articulate the full business impact of , from stopping sophisticated fraud attacks to enabling seamless digital onboarding.

• Partner with Customer Success to develop adoption playbooks, cross-sell/upsell campaigns, and…