Social Media & Content Manager

Overview

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, stic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What is

The Role:

Elastic is looking for a creator-first, strategic content leader to drive the day-to-day execution on our social platforms, with a particular focus on evolving You Tube as a core storytelling and discovery channel. Reporting to the Head of Social Media & Editorial, this role is responsible for creating standout, platform-native content and shaping how Elastic's stories show up across social, from short-form, in-feed moments to longer-form, narrative-driven programming designed to build depth, credibility, and sustained audience engagement.

We're looking for someone who makes content
, understands platform-native storytelling (especially video), and has the strategic judgment to translate broader editorial direction into high-impact social and You Tube programming.

• Create original, platform-native content for social (primarily Linked In) and You Tube, with a strong emphasis on video, visual storytelling, and emerging formats
• Own Elastic's Social Media (Linked In, X, Bluesky, Instagram) and You Tube channel strategy and execution
  , including programming approach, publishing cadence, and content optimization
• Translate editorial direction and story priorities into social- and video-first content that performs on each platform
• Partner with designers, video teams, and creators to develop compelling assets that feel native, timely, and distinctive
• Lead the day-to-day social media and You Tube content engine
  , ensuring consistency, quality, and momentum across channels
• Shape how Elastic shows up across Linked In, X, You Tube, and emerging platforms, with a strong understanding of format, audience, and algorithms
• Help define best practices for video, creator-led content, and platform experimentation
• Work closely with the Storyteller lead to ensure social and video content aligns to the broader narrative and editorial through-line
• Partner with Product Marketing, PR, Brand, and Executive Comms to support launches, announcements, and tentpole moments
• Collaborate with agency partners on strategy, analytics, and social listening while retaining strong in-house creative ownership
• Monitor performance across social and You Tube, focusing on engagement, retention, and audience growth, not just vanity metrics
• Use insights to iterate on formats, storytelling approaches, and publishing strategy
• Contribute to reporting and performance reviews that inform broader social and editorial strategy

• 6+ years of experience in social content, digital media, or video-led storytelling roles
• A strong creator portfolio
  , especially in social video or You Tube-adjacent formats
• Deep understanding of social content performs, including algorithms, formats, and audience behavior
• A strong curiosity and working knowledge of AI-powered tools
  , with a passion for using AI to streamline workflows, surface insights, and accelerate content development
• Experience translating complex or technical topics into clear, engaging visual and video content
• Strong creative judgment paired with strategic thinking. You know when to experiment and when to optimize
• Comfort working cross-functional in a fast-paced, distributed environment
• Excellent communication skills and the ability to collaborate closely with writers, editors, designers, and strategists

• Experience building or evolving a branded You Tube channel
• Background in B2B tech, developer audiences, cybersecurity, or AI
• Experience working alongside agencies while owning in-house execution
• Experience with paid social amplification, including post boosting, thought leader ads, and collaborating with demand or paid media teams to extend the reach and impact of high-performing organic content
• On-camera experience or comfort directing talent and subject matter experts

As a distributed company, diversity drives our identity. Elastic is the type of company where you can balance great work with great life. We strive to have parity of benefits across regions and take care of our people.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Parental leave of at least 16 weeks

Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race,…