Sr. Performance Marketing Manager, Programmatic

Sr. Performance Marketing Manager, Programmatic

Join to apply for the Sr. Performance Marketing Manager, Programmatic role at Legal Zoom.

Legal Zoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we’ve helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. Legal Zoom employees are creative thinkers and problem‑solvers who thrive on collaboration and embrace diversity, equity, and inclusion.

Together, we’re working to make a positive impact on the world.

The Sr. Performance Marketing Manager, Programmatic will be responsible for all aspects of both in‑house and agency‑executed Programmatic campaigns. You will be responsible for planning and executing Programmatic media campaigns across multiple platforms (e.g., Google Ads, Trade Desk, etc.). As an individual contributor, you will develop and implement media strategy, creative briefs, and a testing calendar using data‑based insights that drive qualified traffic, leads, conversions, and revenue.

You will also work cross‑functionally, owning all aspects of your campaigns (including martech, reporting insights, and QA) and serve as a subject matter expert for Programmatic.

• Plan and execute paid acquisition campaigns across all Programmatic (Display, Video, etc.) platforms (e.g., Google Ads, Trade Desk, etc.) with accountability for CAC & ROI goals
• This will be a combination of in‑house executions and agency‑led campaigns
• This will also include agency‑led Direct IO initiatives
• Build, monitor, and report on all relevant KPIs (e.g., sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data‑driven insights to optimize campaigns and provide strategic recommendations
• Prioritize and execute continuous tests across various categories (e.g., audience, creatives, partner) to gather insights and drive business results
• Drive initiatives with meaningful business impact with cross‑functional teams (e.g., Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams)
• Regularly update reporting templates, conduct performance analyses across various dimensions (e.g., campaign, tactic, inventory, audience, ad), report out on actionable insights
• Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g., tagging, creative briefs, measurement, etc.)
• Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing’s overall impact on customer growth
• Work on cross‑functional priorities, proactively leveraging peers and partners to help solve complex problems
• Proactively and independently drive both day‑to‑day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines
• Stay up to date with industry trends and best practices across all marketing channels
• Other duties as assigned
• Occasional travel may be required as needed

• 5‑7+ years of experience in Programmatic Performance Marketing
• Recent hands‑on‑keys experience with Google Ads for both Display and You Tube and Trade Desk required; hands‑on‑keys experience on other DSPs and Paid Social platforms is also preferred (e.g., Meta, Reddit, Tik Tok, Linked In)
• Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape
• Experience driving the of technical aspects of media buying (e.g., trafficking workflows, data and API integrations, tagging, platform nuances) required
• Understanding of multi‑channel attribution;
  Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred
• Critical to success: bias for action, excellent analytical and problem‑solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and…