Digital Marketing Generalist

Company Overview

Our client is a global leader in data protection and recovery solutions, serving businesses of all sizes to ensure the security and availability of their critical information. With a rich legacy spanning several decades, they are dedicated to providing reliable backup, disaster recovery, and ransomware protection that can be tailored to meet the unique needs of each organization. Known for their innovation in safeguarding data across physical, virtual, and cloud environments, they strive to minimize downtime, prevent data loss, and streamline recovery processes.

They are committed to delivering high‑performance solutions that are both scalable and easy to manage, making them a trusted partner in data resilience and business continuity.

Location:

Mountain View, CA

We are now seeking a results‑driven Digital Marketing Specialist that can support demand generation efforts across multiple digital platforms. This role will be instrumental in executing integrated marketing campaigns, managing marketing lead generation platforms, analyzing website performance, and leveraging AI tools to optimize marketing outcomes.

The ideal candidate is a tech‑savvy marketer with a passion for data, automation, and customer engagement. You identify opportunities and propose solutions to improve marketing outcomes. You’re very organized, a great collaborator, and ready to learn and grow. Your track record includes ROI‑driven marketing initiatives that drive revenue.

• Measure campaign performance, analyze data, and provide actionable insights to improve ROI.
• Support both inbound and outbound strategies: lead generation, nurture flows, and targeted outreach.
• Manage and integrate tools across the Mar Tech stack — CRM, email automation, outbound, and analytics platforms.
• Set up, manage, and optimize marketing automation workflows (email nurturing, drip campaigns, lead scoring).
• Collaborate with product, sales, and design teams to ensure alignment and consistent messaging.
• Stay up to date with digital marketing trends, emerging tools, and best practices, and move fast to test and adopt what works.

• 2‑4 years of experience in digital marketing, ideally within a B2B SaaS environment.
• Hands‑on experience with marketing automation platforms (e.g. Hub Spot, Active Campaign, Pardot, or similar).
• High level of understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing.
• Experience reporting on digital campaigns performance and recommending data‑driven improvements.
• Strong written and verbal communication skills (English).

• Data‑driven mindset.
• Self‑starter who’s comfortable with experimentation and learning new tech stacks.
• The ability to switch priorities quickly in a fast‑paced environment.

• Familiarity with outbound and email outreach tools (like Apollo, Salesloft, Outreach).
• Familiarity with content marketing and SEO tools (Ahrefs, SEMrush).
• Experience using analytics tools (Google Analytics, Looker Studio, etc.).
• Hands‑on experience or education in AI and optimizing for LLMs.
• Basic knowledge of HTML/CSS or email template customization.
• Experience supporting sales enablement or revops activities.
• Project management skills.

• A flexible, fast-moving environment where your input matters.
• The chance to experiment with leading Mar Tech tools to positively impact revenue.
• Global interaction – working with teams across the globe.
• Opportunities to grow and build experience.
• A collaborative culture focused on learning, creativity, and impact.