Director, Product Marketing, Mailchimp

Responsibilities

• Lead across the full spectrum of inbound and outbound product marketing strategy and activities for Mailchimp

• Develop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategy

• Develop the segmentation and positioning strategy, and enable GTM readiness

• Identify and unlock new opportunities for growth: customer segments, product experiences, and business models

• Partner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetization

• Partner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growth

• Collaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiences

• Build and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the future

Requirements

• Deep product marketing craft expertise:
End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategies

• Demonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS business

• Expertise in digital marketing solutions related to marketing automation and email marketing platforms

• Domain expertise in SaaS, fintech, financial services preferred

• Demonstrated track record of driving transformation with winning outcomes

• Experience leading people managers (minimum 2nd line management experience)

• Demonstrable comfort and agility with leveraging data to create winning outcomes

• Proven success in partnering, influencing, and collaborating internally and externally

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