Group Manager, Web ; Marketing

Group Manager, Web Experience (Marketing)

Join to apply for the Group Manager, Web Experience (Marketing) role at Legal Zoom.

Legal Zoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney‑led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem‑solvers, we can’t wait to meet you.

This hybrid position will work remotely as well as onsite in our Sherman Oaks, CA or Mountain View, CA office.

Legal Zoom’s marketing team is seeking a Group Manager, Web Experience to lead our cross‑functional web team. You’ll own the end‑to‑end experience of our marketing website—ensuring it’s easy to navigate, optimized for conversion, and feels distinctively on‑brand at every touchpoint. You’ll lead a multidisciplinary team of UX, content, and visual designers—bringing together brand, storytelling, and performance into a cohesive web experience.

While this role manages the visual design function, we’re seeking a leader who came up through UX, and understands how to bring the brand to life through layout, tone, cadence, and intuitive journey design.

We’re looking for a strategic player‑coach who blends systems thinking with creative instinct—someone who knows that great web experiences are more than usable. They’re persuasive, performance‑minded, and emotionally resonant. This is a player‑coach role: a hands‑on, multidisciplinary leader who can mentor a team, contribute to key projects, and independently drive high‑impact work.

Note:

This is a people‑management role. Candidates must have experience directly managing in‑house individual contributors.

• Lead the creative vision, strategy, and execution of our marketing website and landing pages
• Manage, coach, and develop a team of visual designers, UX designers, and content designers
• Develop and maintain scalable design systems, content standards, and processes to ensure consistency, efficiency, and quality across all web touchpoints
• Partner closely with product marketing, performance marketing, brand, SEO, product design, CMS management, and engineering
• Analyze user behavior and site performance to inform data‑driven UX and content improvements
• Improve core web metrics through optimized designs and UX (bounce rate, CVR, time on page)
• Drive experimentation and A/B testing in collaboration with product marketing, performance marketing, growth, and analytics teams
• Ensure the site is accessible, responsive, and brand‑consistent
• Partner with the brand team to ensure visual cohesion across channels while supporting experimentation and optimization
• Represent the web function among cross‑functional stakeholders, advocating for the user while aligning with business objectives

• 7–10+ years in UX, content design, or digital design—plus 3+ years in team leadership
• A standout portfolio that showcases your expertise in delivering strategically‑driven work across UX and web with clear details on your role and contributions. E‑commerce products and online services are preferred
• Strong understanding of UX principles, content strategy, and responsive web best practices
• Track record of improving conversion and usability through UX and content
• Ability to translate brand voice and positioning into compelling web experiences
• Excellent collaboration skills—you can speak design, content, marketing, and product fluently
• Strong presentation skills, able to articulate your design vision and philosophy, build alignment with designers, cross‑functional partners, and gain support from senior leadership in presentations and feedback sessions
• Tenacious cross‑functional partnership, with an ability to build trust and a knack for finding compromises with key stakeholders and business partners

The national range for this role is $128,300 - $205,200.

• Medical, Dental, Vision Insurance
• 401(k) with matching contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• S…