Product Manager, Activation, Gemini App

Snapshot

The Growth & Discovery Team is the engine responsible for driving massive user and revenue expansion for Gemini across all audiences—consumers, businesses, and developers. Operating across the full user lifecycle, the team executes a comprehensive strategy that spans Acquisition (getting people in), Activation (getting them to their "aha" moment quickly), Retention (making Gemini indispensable through feature discovery and valuable use cases), and Expansion/Monetization (converting engaged users into subscribers).

We accomplish this through a combination of in-product funnel optimization, global performance marketing, disciplined experimentation powered by an advanced platform, and the exploration of novel growth loops and distribution channels like Viral Sharing and Emerging Markets, ultimately building the essential systems and infrastructure to ensure scalable, efficient, and AI-powered growth for the entire Gemini ecosystem.

Artificial Intelligence could be one of humanity’s most useful inventions. At Google Deep Mind, we’re a team of scientists, engineers, machine learning experts and more, working together to advance the state of the art in artificial intelligence. We use our technologies for widespread public benefit and scientific discovery, and collaborate with others on critical challenges, ensuring safety and ethics are the highest priority.

We are seeking a Product Management Lead for Intelligent Reply & Activation to shape how Gemini communicates, educates, and earns the trust of every user. This executive role is centered on designing the reply systems and conversational strategies that convert a user's initial curiosity into long-term, retained engagement. You will blend product growth, AI behavior design, and conversational UX to tackle the critical "understanding gap," ensuring that every interaction is intelligent, contextual, and confidence-building.

By treating the reply as the primary activation engine, you will make Gemini feel approachable, personal, and indispensable to new and marginal users discovering its power.

Key responsibilities:

• Lead AI Activation Strategy:
  Own the vision and strategy for the Intelligent Reply layer, designing conversational frameworks that onboard, educate, and retain new and marginal users.
• Drive Growth Through Conversation:
  Create systems and strategies to guide discovery in chat, ensuring replies surface relevant capabilities, use cases, and contextual teaching moments ("Try this next...").
• Bridge AI & Business Metrics:
  Partner with Model, Platform, and Growth teams to ensure reply behavior and personalization accelerate core business metrics, including activation, retention, and subscription conversion.
• Define Reply Intelligence & Quality:
  Establish the framework for how Gemini structures, prioritizes, and delivers responses, defining and measuring quality standards across helpfulness, reasoning depth, and emotional resonance.
• Build Core Growth Infrastructure:
  Be scrappy and build MVPs, then partner with Engineering to architect and launch 0→1 infrastructure (APIs, event triggers, growth tools) to accelerate testing velocity.
• Scale Mar Tech & Creative Systems:
  Design and launch AI-powered creative systems (dynamic content, automated asset production) and a modern Mar Tech stack to support sophisticated targeting and real-time optimization.
• Lead Rigorous Experimentation:
  Develop testing roadmaps and lead A/B testing on reply strategies, AI workflows, and creative concepts, driving measurable impact on the full funnel.
• Strategic Vision & Alignment:
  Distill the vision and strategic direction, obtaining executive buy-in on critical priorities and leading the definition and launch of innovation initiatives across the company.
• Cross-Functional Leadership:
  Serve as a bridge between Marketing, Product, Growth, and Technical teams, effectively presenting strategy and translating growth objectives into scalable system requirements.
• Operational Excellence:
  Proactively anticipate and remove obstacles that slow down execution, ensuring smooth delivery on operational, product, and program objectives.

In order to set you up for…