Manager CRM Lead Lifecycle Strategist

Join to apply for the Manager 2 CRM Lead Lifecycle Strategist role at Intuit
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Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self‑employed. Across our leading brands – Turbo Tax, Credit Karma, Quick Books, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem.

Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work. This role on the Turbo Tax CRM’s team is highly strategic focused on driving customer conversion through complex CRM program development and activation, specifically for DIY (Do‑It‑Yourself) and DIWM (Do‑It‑With‑Me) customers post‑authentication. You’ll be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from the moment they log in until they complete their return.

This position demands a unique blend of deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management.

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. The expected base pay range for this position in Southern California is $150,500–$203,500 and Bay Area California is $171,500–$231,500
. The position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

• Define and own the “post‑authentication” contact strategy for DIY and DIWM customers, developing intricate, cohesive omnichannel plans that seamlessly integrate with the product experience.
• Lead “authentication to complete” channel activation with a strategic lens, overseeing flawless go‑to‑market execution across all communications, with a strong focus on email marketing.
• Architect and deliver superlative campaigns, ensuring all customer communications feature compelling storytelling, strategic solution‑focused content tailored to DIY and DIWM tax filers, and best‑in‑class creative.
• Refine and expand our complex automated and scheduled campaigns, partnering with CRM data and operations teams to ensure proper implementation.
• Champion digital marketing and CRM innovation, leveraging giant datasets and building new capabilities and systems that allow Turbo Tax to deploy ultra‑personalized, highly relevant communications to users.
• Manage and mentor a team of marketers, guiding them on project prioritization, complex process definition, strategic campaign planning, and efficient workload management.
• Drive performance reporting and insights, leading the effort to identify new key performance indicators to benchmark CRM’s impact on product progress and tax completion for DIY and DIWM customers.
• Lead omnichannel execution, ensuring omnichannel strategies are executed across Push, SMS, In‑App, and In‑Product channels, specifically designing and tailoring approaches for DIY and DIWM segments.
• Collaborate on holistic contact strategy, partnering with the Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols.

• 5–7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels (email, push, SMS, in‑product notifications), with a proven track record in post‑authentication conversion for DIY and/or DIWM customer segments.
• 3–4 years of experience in team management, with a strong focus on growing and mentoring talent.
• Demonstrated expertise in developing advanced, cohesive business and CRM strategies;…