Data Scientist, Marketing

Staff Data Scientist, Marketing role at Intuit

Come join the Mailchimp Paid Media Marketing Analytics team as a Staff Data Scientist. The team is responsible for driving marketing decisions through data‑backed insights and bringing new customers via paid marketing channels. As a paid media marketing data scientist you will deepen understanding of campaign performance, uncover opportunities within channels, and inform marketing strategy through advanced analytics and data science tools.

• Partner across marketing, data science, and research teams to drive comprehensive paid media measurement roadmaps.
• Build channel learning plans to uncover and deliver deep insights on drivers of media performance including creative, audience, partners, and tactics.
• Execute the technical DS components of measurement roadmaps, including data instrumentation, attribution, experimentation, marketing model deployment, and ad‑hoc analytics.
• Track paid media performance against business goals, build channel reporting and data narratives for senior leaders, and guide strategic optimization decisions.
• Shape paid media strategy and investment mix by running cross‑channel optimization scenarios and sizing marginal contributions from incremental budgets.
• Inform the strategic roadmap for marketing science capabilities, including MMM, AMM, and geo experimentation.

• 7+ years of experience in a data science or analytics role focused on marketing and paid media measurement.
• Expertise in advanced statistical analysis, A/B testing, geo/match‑market experimentation, marketing AI/ML use cases including MMM and attribution.
• Practical experience constructing data pipelines and ETL using SQL and Python, and manipulating large complex datasets.
• Strong insight mining and data storytelling skills with a proven ability to rapidly build narratives and drive decisions with marketing leaders.
• Well‑developed business acumen, with proven ability to shape GTM and growth strategy across complex businesses with multiple SKUs or business lines; financial services preferred.
• Experience using GenAI tools to augment self‑service reporting and insight generation capabilities.
• Bachelor’s degree in a quantitative field or equivalent work experience; advanced degree preferred.

Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. This position will be eligible for a cash bonus, equity rewards, and benefits, in accordance with applicable plans and programs. The expected base pay range for this position in Bay Area, California is $186,500 – $252,000.

Mid‑Senior level

Full‑time

Engineering and Information Technology

Software Development