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Principal Product Manager - SuperApp

Job in Mountain View, Santa Clara County, California, 94039, USA
Listing for: ID.me
Full Time position
Listed on 2026-01-12
Job specializations:
  • IT/Tech
    Cybersecurity, IT Consultant
Salary/Wage Range or Industry Benchmark: 150000 - 200000 USD Yearly USD 150000.00 200000.00 YEAR
Job Description & How to Apply Below

Company Overview

is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with  once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with  at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations.

More than 600+ consumer brands use  to verify communities and user segments to honor service and build more authentic relationships. ’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative.  is committed to “No Identity Left Behind” to enable all people to have a secure digital identity.

To learn more, visit (Use the "Apply for this Job" box below)..

Principal Product Manager – Super App

Location: Mountain View, California
Team: Apps – Super App
Reports to: VP of Product, Apps

About the Role

is seeking a Principal Product Manager to lead the strategy and execution for Super App — the unified application experience that brings together Wallet, Shopping, Healthcare, Travel, Finance, and more into one seamless member journey. The Super App is the entry point for over 150 million  members to manage their identity, discover benefits, and engage with partners, and it is central to ’s mission to provide a secure, portable digital identity that works everywhere.

As a Principal PM, you’ll define how Super App orchestrates capabilities from Wallet and other Apps domains, ensuring a consistent, trustworthy, and delightful experience across web and mobile. You’ll be responsible for setting the vision of how members interact with identity and credentials daily, driving adoption across categories, and ensuring that Super App becomes the “front door” to ’s ecosystem. You will partner with Platform Graph, Devices, and Credentials PMs, and work closely with Design, Engineering, Risk, and Compliance to balance usability, trust, and regulatory obligations.

Responsibilities
  • Product Leadership: Define and own the vision and roadmap for ’s Super App as the unified member experience.
  • Experience Orchestration: Ensure Wallet, Shopping, Healthcare, Travel, Finance, and other domain apps integrate seamlessly into the Super App.
  • User Engagement: Design cross-category features that drive adoption, engagement, and retention while reinforcing trust and security.
  • Authentication & Recovery: Integrate Super App with Wallet’s AAL2 authentication, account recovery, and credential lifecycle flows.
  • Personalization & Discovery: Build recommendation and discovery features that surface relevant credentials, benefits, and offers to members in real time.
  • Cross-Team

    Collaboration:

    Partner with Wallet, Domain Apps, and Platform teams to ensure consistent UX, compliance, and identity flows across the ecosystem.
  • Compliance & Trust: Ensure Super App experiences align with regulatory requirements (HIPAA, PCI, NIST 800-63-4) and embed risk/fraud protections.
  • Analytics & Feedback: Define KPIs for Super App adoption, engagement, and cross-category usage; instrument Super App for analytics and feedback loops.
  • Evangelism: Serve as the product voice for Super App, communicating its role as the entry point for members and partners in the identity ecosystem.
Basic Qualifications
  • 10+ years of product management experience, with significant work in consumer-facing apps at scale.
  • 2+ years experience delivering multi-domain or super-app experiences
    , ideally in fintech, identity, commerce, or regulated industries.
  • Bachelor's Degree in Computer Science, Engineering, or technical related field
Preferred Qualifications
  • Strong technical fluency with APIs, SDKs, authentication, and app ecosystems.
  • Deep understanding of UX for security-sensitive applications, personalization systems, and partner integrations.
  • Familiarity with regulatory standards (NIST 800-63, HIPAA, PCI DSS) and their impact on consumer applications.
  • Exceptional communication and stakeholder management skills; ability to influence across…
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