Senior Mixed-Methods User Researcher

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Better Help is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy in across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever.

And we’re not stopping there – as the unmet need for mental health services continues to grow, Better Help is committed to being part of the solution.

As a Senior Mixed-Methods User Researcher at Better Help, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand.

At Better Help, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way.

We’re seeking a Senior Mixed-Methods User Experience Researcher to deepen our understanding of both clients and therapists, and to scale a research practice that drives smarter, evidence-based decisions across Product, Design, Marketing, and Data.

As Better Help’s first dedicated UX Researcher, you’ll lay the foundation for an in‑house research discipline that shapes strategy, informs design, and amplifies user impact. You will also lead the cultural shift toward making research a core part of our decision‑making process. Reporting to the Director of Product Design, you’ll combine hands‑on research execution with strategic leadership to build scalable processes, connect insights across product areas, and create a living research repository that reflects the evolving needs of our users.

You’ll collaborate closely with Design, Product Management, Marketing, and Data Science to embed research into the product development lifecycle. Better Help has a strong culture of experimentation and A/B testing, and you’ll play a key role in bridging qualitative insights with quantitative testing to guide decisions, validate hypotheses, and champion user‑centric innovation.

• Build and scale a foundational research practice, including processes, standards, templates, and intake frameworks.
• Lead high‑impact mixed‑methods research across the product lifecycle, from discovery to post‑launch.
• Translate qualitative and quantitative insights into clear, actionable recommendations for Product, Design, Marketing, and Data teams.
• Create and maintain a centralized research repository to consolidate and organize insights across the company.
• Partner closely with PMs, Designers, Engineers, and Marketers to validate concepts, guide roadmap decisions, and support brand and perception studies.
• Collaborate with the Data and Experimentation teams to define success metrics, interpret A/B test results, and align evidence across methods.
• Conduct ongoing longitudinal research to deepen understanding of client and therapist needs and expand persona and segmentation frameworks.
• Champion research adoption by delivering narrative‑driven insights, leading workshops, and measuring the impact of research on product and marketing decisions.

• You will NOT worry about “runway”, “cash left”, or “how much time we have until the next round”. We have the startup DNA but we're fully backed and funded, all the way to success.
• You will NOT be confined to your “job”. You will get involved in product, marketing, business strategy, and almost everything we do.
• You will NOT be bogged down by office politics, ego, or bad attitude. Only positive, pleasure‑to‑work‑with people are allowed here!
• You will NOT get yourself burned out. We work hard but we believe in maintaining a sustainable work/life balance. Really.

Yes.…