Lead Product Manager – Norton Product Discovery and Engagement

Lead Product Manager – Norton Product Discovery and Engagement

Join to apply for the Lead Product Manager – Norton Product Discovery and Engagement role at Gen
.

Gen is a global leader in consumer cyber safety, protecting millions of people as they navigate their digital lives. Norton 360 is our flagship subscription product and one of the world’s most trusted online protection brands.

As Lead Product Manager for Norton Product Discovery and Engagement, you will own how customers first discover, understand and experience the value of the Norton portfolio. You’ll design and optimize the customer journey from initial awareness through onboarding, activation and ongoing engagement across devices and surfaces.

You’ll be a key part of a team led by the Sr Director, Norton Product Suites and partner closely with the Lead Product Manager for Norton Growth, Product Marketing, Finance, and Commercial teams to design product experiences that are customer-centric, engaging, and build long-term relationship value.

Our hybrid work model (3 days in Mountain View office
) gives us the face‑to‑face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

• Develop a deep, data‑informed understanding of customer needs, jobs‑to‑be‑done, and pain points across markets and segments.
• Lead qualitative and quantitative discovery (interviews, usability tests, surveys, in‑product feedback, cohort analysis) to generate insights that shape roadmap and experience design.
• Champion the voice of the customer in all decisions, ensuring we build experiences that feel trustworthy, useful, and respectful of privacy.

• Own the product experience from initial acquisition to successful setup and usage: install flows, setup, onboarding tours, education, and early feature discovery.
• Define and iterate on how we explain the value of the Norton Suite and its components in clear, compelling ways that drive understanding and confidence.
• Partner with Marketing and Commercial teams to ensure consistency between acquisition channels and in‑product experiences.

• Design and optimize experiences that help users continually discover new value: feature discovery, nudges, education, and contextual help.
• Work with Data and Design to identify key moments where we can reinforce trust, demonstrate value, and guide users to adopt features that matter most to them.
• Define and track key engagement metrics (e.g., activation rates, feature adoption, NPS/CSAT, session frequency) and run experiments to continuously improve them.

• Translate high‑level Norton Suite strategy into a clear, prioritized roadmap for Discovery & Engagement, balancing impact, effort, and risk.
• Write clear problem statements, PRDs, and acceptance criteria; collaborate closely with Engineering and Design to ship high‑quality experiences on time.
• Run A/B tests and experiments to validate hypotheses and quantify impact; share learnings broadly and feed them back into the wider Avast Suite roadmap.

• Work closely with the Norton Growth PM to ensure early lifecycle experiences set the right foundations for later upsell, cross‑sell, and retention.
• Communicate plans, progress, and outcomes clearly to stakeholders at multiple levels.

• 10+ years of product management experience, ideally in consumer SaaS or subscription‑based products with a strong growth/monetization focus.
• Proven track record of driving business growth through product—e.g., improving conversion, ARPU, CLTV, or reducing churn via product‑led initiatives.
• Absolute obsession with the customer—you see growth as the outcome of genuinely solving customer problems and delivering perceived value, not just pushing offers.
• Strong experience with pricing, packaging, and lifecycle optimization, and working closely with Marketing, Finance, and Commercial…