Director of Shop App eCommerce

Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco‑conscious products, practices and operations.

People | Excellence | Change | Integrity | Co‑prosperity

Specific responsibilities include:

Focus on core pillars — Acquisition, Retention & Revenue maximization. Develop strategies that prioritizes a seamless customer experience, driving loyalty and customer engagement. The overarching goal is to deliver exceptional value to customers while driving business growth focused on long‑term CLV.

• Strategic Growth Initiatives:
  Identify and implement new growth opportunities for the mobile app business, focusing on acquisition, retention, and customer value maximization. This includes leveraging machine learning algorithms and personalized experiences to optimize user journeys and drive long‑term engagement.

• New Program Development:
  Design and launch innovative programs to drive user acquisition, engagement, and retention. This includes creating referral programs, gamification strategies, exclusive content offerings, and loyalty rewards to attract and retain users while fostering brand advocacy.

• Market Expansion:
  Identify and capitalize on new market opportunities by tailoring app features and marketing strategies to diverse demographics and geographic regions. Simultaneously, provide context‑driven, personalized experiences that resonate with localization preferences to enhance user satisfaction and adoption.

• Partnership Strategy:
  Design and implement a partnership strategy to collaborate with partners and platforms, focusing on synergistic collaboration. These partnerships should aim to boost user acquisition efforts while delivering mutual benefits to all involved parties, such as co‑branded campaigns or bundled offerings.

• Innovation Pipeline:
  Continuously evaluate and implement emerging technologies (e.g., AR/VR) and trends (e.g., subscription models, live streaming, voice‑based interactions) to stay ahead of competitors and deliver unique value to users.

• Customer‑Centric Value Maximization:
  Develop strategies to maximize customer value by delivering seamless, context‑driven experiences that align with user preferences. This includes enhancing usability, ensuring consistent updates, and addressing evolving customer needs through feedback‑driven iteration.

• Feedback‑Driven Iteration:
  Actively gather and analyze user feedback to identify pain points and opportunities for improvement. Use this data to iterate on app features, enhance usability, and ensure the app consistently meets evolving customer needs.

• App Loyalty Drivers:
  Implement strategies to foster user loyalty by offering personalized incentives, exclusive benefits, and seamless experiences. This includes loyalty programs, tiered rewards, and consistent updates that keep users engaged and invested in the app’s ecosystem.

• GTM Focused Executions:
  Develop and execute Go‑To‑Market (GTM) strategies for new app features, updates, or launches. This includes crafting compelling messaging, coordinating cross‑functional teams (e.g., marketing, sales, product), and leveraging data‑driven insights to ensure successful market penetration and adoption.

• Push Notification Innovation:
  Innovate push notification strategies to enhance user engagement and retention. This includes leveraging machine learning for personalization, optimizing timing and frequency, and delivering context‑driven messages that drive actionable outcomes while minimizing opt‑outs

Background & Competencies

Required:

• Educational Background: A bachelor’s or master’s degree in Business…