Principal Marketing Manager - Workforce Solutions

Intuit’s Global Business Solutions Group (GBSG) is dedicated to delivering a portfolio of solutions that improve the small businesses’ success in the U.S. by addressing their top needs, ranging from invoicing to payroll, accounting, payments and lending. Within the Quick Books team, the Workforce Solutions team offers industry-leading payroll in addition to HR solutions, team management, and benefits to help small businesses pay and take care of their teams.

The Quick Books U.S. Marketing team is seeking a seasoned product marketer with strong strategic and storytelling skills, who operates with a bias for action to create customer benefit and drive business results. As a Staff Product Marketing Manager on the team, you will develop and activate commercialization strategies and go-to-market plans for the Workforce portfolio. This is a unique opportunity for a highly motivated marketing leader to drive brand and commercial transformation while accelerating Quick Books’ growth trajectory in the human capital management space.

The ideal candidate will have prior experience defining commercial models and GTM strategies for new products, with an emphasis on B2B and human capital management products. You’ll be challenged to think boldly, move fast, and have a big impact on our customers’ lives, their livelihoods, and the Quick Books brand trajectory.

• Owns 1-year business outcomes for our Workforce Solutions portfolio, including strategic choices about where to play and how to win, and effectively communicate data-backed business plans and performance data across teams and up to executive leadership through ongoing forecasting, reporting and root cause analyses
• Lead commercialization, messaging and positioning for the Workforce Solutions portfolio as it evolves to better serve the needs of larger SMBs
• Leverage deep customer insights, product expertise, and competitive intelligence to inform a segmentation strategy, develop winning product positioning including differentiated, insights-based messaging and claims, and influence the product roadmap to drive growth
• Develop research and testing plans and actively analyze business data from multiple sources to generate insights, make informed decisions, and turn these insights into rigorous business cases and compelling end-to-end customer experiences
• Leverage storytelling, customer insights, data and business acumen to lead initiatives and influence the roadmap at any phase of the product life cycle (from idea to maturity) and execute an impactful GTM plan that prioritizes business results with product and channel partners
• Develop go-to-market plans, segmentation, and marketing activations in close partnership with external partners and our business development team to deliver year-on-year growth for Workforce Solutions Portfolio
• Partner closely with cross-functional teams spanning marketing, product, design, business development, analytics, finance, legal, strategy, sales, and customer success to drive GTM initiatives
• Own the forecasting process and performance management process for multiple products within Workforce Solutions and manage stakeholders to align goals and outcomes
• Contribute to 3-year strategic planning and make decisions that benefit the customer and the entire Intuit portfolio, not just the offering.

• 8 - 12 + years of experience in product marketing strategy and cross-functional execution
• Experience in the human capital space and/or understanding of this market preferred
• Understands and utilizes core marketing frameworks to develop segmentation, targeting, and positioning, and translate strategy into product roadmaps and actionable, cross-functional go-to-market plans
• Experience defining pricing, lineup and GTM strategy to drive growth and retention
• Skilled cross-functional leader, with a track record of driving complex cross-functional initiatives and raising the bar on executional excellence
• Highly analytical and problem-solving orientation; comfort with different testing methodologies and synthesizing inputs from multiple data sources to analyze ROI, develop big insights, and make recommendations that unlock growth…