Digital Marketing Strategist

Job Description Summary

Job Description:

We are seeking a Digital Marketing Strategist to lead our online communications strategy and execution for the Institute’s technical assistance programs. This role is central to maintaining and amplifying the Weitzman Institute’s digital presence on key initiatives. The person in this role will manage our Word Press websites, coordinate with external communications consultants, produce compelling content, and act as a liaison between the Institute and the MWHS Communications team.

The ideal candidate balances strong writing and storytelling ability with sharp project management skills, a knowledge of digital-platform best practices.

Digital Strategy & Execution

• Develop and implement a comprehensive digital communications strategy aligned with Weitzman’s mission, including website content, email, and social media campaigns.
• Lead multi-channel digital campaigns to raise awareness, engage stakeholders, and support program goals.
• Use SEO best practices to optimize web content and improve site visibility.
• Maintain and grow web analytics capacity: monitor, report, and interpret website usage and campaign performance, recommending optimizations.

Website / CMS Management

• Serve as the supporting manager for the Institute’s Word Press websites, including routine content updates, page creation, design tweaks, and plugin maintenance.
• Oversee two key strategic initiatives:
  • Prescription for Play (P4P) website: managing content, resources, and updates for this program focused on integrating play into pediatric care.
  • Behavioral Health Workforce Training website: maintaining and updating content for programs supporting workforce development in behavioral health.
• Partner with external web developers or designers to scope, plan, and execute major site enhancements or redesigns.
• Ensure web content is aligned with brand, voice, and organizational priorities.

Content Creation & Storytelling

• Write, edit, and oversee digital content for websites, blog posts, newsletters, case studies, reports, and social media.
• Capture and curate stories from program staff, partners, and community for web and social media.
• Coordinate visual storytelling: working with photographers, videographers, or designers to produce images, infographics, and videos.

Project & Vendor Management

• Manage communications consultants (web designers, writers, digital agencies), including contracts, deliverables, timelines, and budgets.
• Oversee internal workflows for digital content production via editorial calendars, timelines, and cross-team collaboration.
• Ensure all projects are on schedule and aligned to organizational strategy.

Liaison & Stakeholder Coordination

• Act as the primary point of contact for communications between the Weitzman Institute and MWHS Communications team, coordinating joint campaigns, messaging, and alignment.
• Work cross-functionally with program, policy, training and research staff to surface stories, translate complex work, and amplify impact.

Performance & Analytics

• Track and report on digital metrics: website traffic, engagement, campaign ROI, social media reach, email performance.
• Use data to assess what works, identify gaps, and inform future strategy.
• Recommend and lead process improvements in digital communications workflows and content strategy.

Brand & Equity Stewardship

• Ensure all communications reflect the Institute’s brand, tone, and values

Required:

• Bachelor’s degree in Communications, Marketing, Research Communication, or a related field.
• Experience in digital communications, health communications, or similar roles.
• Proven Word Press (or other CMS) experience.
• Excellent writing, editing, and storytelling skills for diverse audiences.
• Strong project management experience, including managing external vendors/consultants.
• Knowledge of digital channels: email, social media, analytics tools.
• Experience working cross-functionally and collaborating with multiple stakeholders.
• Commitment to mission-driven work and health equity.

Preferred:

• Experience in healthcare, public health, or research nonprofits.
• Proficiency with Google Analytics (or GA4), SEO, and content performance tools.
• Exper…