VP, Group Account Director

Overview

Merkle is a leading data‑driven, technology‑enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people‑based marketing strategies.

Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.

As the VP, Group Account Director, you have a diverse set of skills that guide business agility—strong customer relationship & satisfaction, revenue retention & management, and revenue expansion capabilities. You cultivate enduring customer relationships, ensuring we exceed expectations by providing top‑of‑market client services daily. You are responsible for a portfolio of Digital Experience (DX) customers and will be a member of the CRG Account Management leadership team.

You report to the SVP, Head of Account Management.

• Build strong customer relationships as a trusted advisor with senior customers and industry stakeholders; deepen the relationship to ensure retention and growth.
• Immerse yourself and your team in customers’ business: understand their challenges, goals, external economic environment, markets they operate in, competitive threats and relevant partner agencies; know their business model, how it is performing and what success looks like; know customers’ products inside out and apply this knowledge to deliver innovative, ambitious customer plans and service.
• Lead periodic strategic planning efforts, advisory/strategy consulting engagements, teaming with Client Partners, capability leaders, alliances and sales leadership.
• Work closely with the Client Partner, Growth, Capability, and other teams to develop proposal/presentation content and strategy for expansion of work/new work.
• Partner with capability leaders to ensure delivery of the right solutions for customers, in line with revenue and resource needs.
• Understand customer commercial framework and work with capability leadership to ensure the business is run profitably; ensure forecasting is accurate.
• Manage a team of 5‑6 direct reports.
• Hire, retain, develop and engage top‑level talent that inspires the trust and confidence of our customers and becomes the reason why customers want to work with us.

• Bachelor’s degree.
• 15+ years experience in relevant digital experience disciplines.
• Experience in client‑management roles, with a strong track record of driving client retention and business growth.
• Experience managing and developing a portfolio of clients, including leading a team of Account Directors.
• Experience managing the financial aspects of a book of business, including forecasting revenue, costs, profit margins, invoicing, and reporting financials to company executives.

The annual base salary range for this position is $171,500 – $263,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For more information regarding dentsu benefits, please visit

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