Sr. E-Commerce Lead

Sr. E-Commerce Lead

Crane Payment Innovations

Full Time

Location:

IL, Mt. Prospect

Department:
Marketing

We make the technology that powers everyday life, enabling more than 4 billion transactions each week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep payments moving with smart validation devices and business management software.

What You'll Be Doing

• Lead the launch and optimization of CPI's e-commerce platform for hardware and engineered products.
• Develop and execute integrated digital marketing campaigns to drive qualified traffic, engagement, and conversion.
• Own SEO, generative search, and SEM strategy and implementation to maximize visibility and reach.
• Track performance metrics across channels and campaigns, using data to refine outcomes.
• Manage lead generation efforts and systematically automate handoff of qualified leads to the sales organization.

Sales Partnership & Enablement

• Collaborate closely with Sales to align digital efforts with pipeline goals.
• Ensure seamless integration of e-commerce leads into CRM and sales workflows.
• Support sales enablement through digital content, product positioning, lead scoring & prioritization, and campaign insights.
• Ensure website tone and messaging is consistent with brand guidelines.

Technology & Platform Oversight

• Partner with IT and external vendors to ensure platform stability, scalability, and user experience.
• Maintain foundational knowledge of web technologies to guide platform enhancements and troubleshoot issues.
• Implement technical SEO optimizations to improve organic rankings on targeted keywords and themes.

Who We're Looking For Digital Strategist & Executor

• Proven experience launching and managing e-commerce platforms, ideally for hardware or engineered products.
• Strong foundation in digital marketing, SEO, SEM, generative search, and campaign management.
• Comfortable working with common web platforms and cross‑functional teams.

Sales‑Aligned Marketer

• Demonstrated success partnering with sales organizations to drive pipeline and revenue.
• Skilled in lead generation, qualification, and performance tracking.

Data‑Driven Decision Maker

• Analytical mindset with ability to interpret performance data and translate into actionable insights.
• Experience with tools like Google Analytics, CRM platforms, and marketing automation systems.
• Proven ability to measure and attribute ROI across digital marketing channels, campaigns, and initiatives.
• History of building marketing dashboards with critical KPIs.

Collaborative Influencer

• Strong communicator and cross‑functional collaborator.
• Able to influence without authority and drive alignment across teams.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred.
• 8+ years of experience in digital marketing or e‑commerce, with a focus on B2B or industrial products.
• Experience with e‑commerce and website platforms (Shopify, Magento, Salesforce Commerce Cloud, Drupal).
• Familiarity with SEO & SEM tools, CRM systems, and performance analytics.
• Strong project management and organizational skills.
• Willingness to travel occasionally (10–20%).

What We’re Offering

• Base salary $110–130k
• Defined career growth plans
• Flexible work environment
• Generous paid time off, including sick and holiday
• Community involvement and volunteering events
• Opportunities to travel and work at our global sites

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin, or any other characteristic protected under federal, state, or applicable local law.

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