Marketing Director

Overview

The Marketing Director is a strategic, visionary leader responsible for overseeing SW+’s overall marketing function, brand positioning, and market presence. This role ensures that marketing initiatives effectively support the firm’s mission, growth plans, and business development strategies across all offices and markets. The Marketing Director will lead and mentor a high-performing marketing team, develop comprehensive marketing plans, oversee the team that manages proposals and presentation processes, and ensure SW+ maintains a strong, consistent, and compelling brand identity in the industry.

Since the company’s beginning in 1985, we’ve blended the disciplines of civil engineering and landscape architecture from concept to completion to create places of legacy and inspiration for our clients, community, and family. At SW+, we approach every plan from both engineering and landscape-architecture viewpoints, working together to create a successfully integrated venture. Our leadership team continues to attract the brightest talent with diverse expertise in land design.

SW+ has a diverse portfolio in both the public and private sectors, including mixed-use commercial developments, urban and suburban multifamily, healthcare, office, high-end resort, and parks and recreation projects. With over 200 employees and offices in Mount Pleasant, Greenville, Summerville, Spartanburg, and Columbia, SC, as well as Charlotte and Raleigh, NC, SW+ inspires employees to stand behind its tagline, “Elevating the site design experience.”

Company culture is at the core of who we are. SW+ offers a mentorship program and other professional growth opportunities. In addition, company-sponsored events such as golf tournaments, sports teams, and happy hours, along with philanthropic endeavors, provide opportunities throughout the year to lift morale and strengthen bonds between coworkers.

• Bachelor’s degree in marketing, communications, business, or related field
• 7–10 years of experience in marketing, preferably in A/E/C, professional services, or related industries
• Minimum of 5 years of direct management or leadership experience required

• Responsible for SW+’s overall marketing department operations and the development, preparation, and execution of the annual Marketing Plan
• Direct and implement the company’s advertising, promotional, and branding initiatives to support firmwide strategic goals
• Analyze target-market data and industry trends to identify and recommend effective marketing approaches, positioning opportunities, and competitive advantages
• Maintain current knowledge of emerging marketing technologies, tools, and best practices to continuously advance SW+’s marketing capabilities
• Collaborate with corporate leadership and the Business Development team to develop strategic growth plans aligned with the firm’s mission and long-term objectives
• Forecast, develop, implement, and oversee the Marketing Department’s operating budget
• Negotiate contracts for services required to execute marketing strategies (advertising, creative services, photography, videography, etc.)
• Represent the firm at professional organizations, client events, community functions, and peer-industry engagements to elevate brand presence

• Plan, schedule, and oversee marketing support activities to ensure deadlines are met and goals are achieved across all offices
• Support the team that manages qualification, proposal, and presentation development processes, ensuring accuracy, quality, and alignment with SW+ standards
• Work with marketing and management teams to develop templates and standard marketing deliverables
• Facilitate and support continuing education and professional development activities for marketing team members
• Facilitate in-person team strategy sessions throughout the calendar year
• Assist in the management and optimization of the firm’s client-contact system (Salesforce), including reporting, maintenance, and integration with BD efforts
• Support the Business Development team in event planning, sponsorship coordination, collateral creation,…