COORDINATOR​/SOCIAL MEDIA

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Posting Number: S-3781

Position Number: 76260

Position Title: COORDINATOR / SOCIAL MEDIA

Recruitment Type: External

Employment Status: Full-Time

Position Type: 12 month

Weekly

Work Schedule:

Mon-Fri, 8:00 a.m. – 5:00 p.m. / weekends and evenings as required.

Location: Mount Pleasant, MI

Pay Range: $45,000 – $55,000

The social media coordinator works within the University Communications team that spearheads Central Michigan University’s official communications across a multitude of traditional and digital channels. This role is responsible for helping to tell the story of CMU through creation, coordination and execution of key elements of the university’s social media strategy—including writing content, managing channels, and engaging with target audiences— as well as supporting internal and external communications efforts.

• Bachelor’s degree, preferably in public relations, communications, or a related field.
• One year of professional experience preferably in public relations, social media, and/or marketing communications.
• Experience developing and implementing organic and paid social media strategies.
• Strong writing skills with experience writing social media content, internal communications, etc. and telling stories across multiple channels.
• Solid grasp of social media strategy, search engine optimization, and public relations practices.
• Ability to creatively communicate across a variety of media.
• Knowledge of existing and emerging social media channels and trends.
• Strong attention to detail and knowledge of AP style.
• Demonstrable leadership skills.
• Exemplary interpersonal, critical thinking, problem‑solving and organizational skills.
• Ability to stay organized and meet deadlines.
• Passion for learning.

• Experience in higher education.
• Experience working with social posting programs such as Sprout Social, Hoot Suite, Agorapulse, etc.
• General understanding of data analytics and digital marketing best practices.

• Gathers information, writes and creates platform‑appropriate content for CMU’s main social media channels, including Facebook, Instagram, X, You Tube, Linked In and Tik Tok.
• Ensures consistency of brand voice, tone, language, and visual elements in all content.
• Plans, implements, and measures social media strategies and campaigns.
• Manages content for all channels, including coordination of creation and capture of multimedia assets.
• Assists with social listening, comment moderation, and issue management as needed.
• Monitors conversations on social media and seeks opportunities to engage with audiences when appropriate.
• Participates in cross‑functional teams and campus‑partner meetings to brainstorm, develop and assess content and social strategies.
• Gathers data/analytics and leads meetings to understand content performance.
• Develops and writes multimedia scripts and internal communications, including SEO‑optimized social captions.
• Performs other duties as assigned.

None.

Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU’s mission, vision, and leadership standards.

You must submit an online application in order to be considered.

Cover letters may be addressed to the Hiring Committee.

This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials by January 9, 2026.

EEO Statement: CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex‑based stereotypes, sexual orientation, transgender status, veteran status, or weight.

Title IX Statement: CMU does not discriminate on the basis of sex in the education program or activity that it operates. If you have questions about Title IX, contact the Title IX Coordinator at 989‑774‑3253 or via email at titleix.