Director of Marketing and Member Engagement

Overview

Director of Marketing and Member Engagement

This passionate professional helps develop, implement, and manage all communications strategies to support the Macomb County Chamber’s mission, pillars and goals. This person must possess the necessary vision to elevate the Macomb County Chamber’s name recognition and brand as the leading business advocate at a local and state level.

Education: Degree and/or equivalent relevant work experience. Preferred majors include communications, marketing, graphic design.

Experience and Skills:

• One to three years  experience in communications field.
• Excellent verbal and written communication skills, with demonstrated ability to produce marketing and/or public relations materials.
• Photo and video skills for photo documentation.
• Proficiency in Adobe Creative Suite, Microsoft Office applications, and Mail Chimp.
• Experience with producing digital content for social and email marketing preferred.

• MARKETING
• Creates and executes marketing plan for the Chamber as directed by the CEO.
• Writes, edits, and publishes all Chamber of Commerce e-blasts and publications: weekly newsletter, website, brochures, flyers, press releases, social media, program books for events.
• Utilize Adobe Creative Suite to design promotional pieces for digital, print and social.
• Document events and programs using photo and video for use in marketing and promotions.
• Manages and monitors all social media platforms including daily posts, public engagement, and campaign strategy.
• Responsible for distribution of all collateral materials, and develop signage and printed materials, as needed.
• Attends and assists with the planning and promoting of events including virtual events with the Director of Programs and Events.
• Supports the goal of recruiting, retaining and supporting chamber members.
• Responsible for keeping adequate supplies for various external communications, all membership marketing materials and correspondences i.e., letterheads, envelopes, note pads, business cards.
• Recommends creative approaches to position the Chamber as an informational and business resource in the community.
• Upsells members in marketing opportunities and manages marketing commitments.
• Promotes Chamber’s benefits and services on website and social media. Monitor web analytics and prepares monthly report for Marketing/Programs committee.

• COMMUNICATIONS
• Coordinate needs with PR contractor for news releases and ensures distribution and proper coverage from media outlets and tracks coverage to brand and promote the Macomb County Chambers events, membership, and programs.
• Oversee program script development with PR contractor
• Coordinates photography and videography for all Chamber functions. Maintains all photo and video files- downloads and uploads all files, photos, videos and Chamber historical archives.
• Monitor and communicate members successes; highlight/spotlight membership throughout the year.

• WEB
• Manages the content of the website and facilitates changes when needed.
• Ensures the Chamber website meets branding, editorial, graphic quality and consistency.
• Learns and utilizes Chamber Master software.
• Participates in developing and supporting the Engage platform with the CEO.

• OTHER DUTIES
• Facilitates and participates in Marketing/Programs monthly committee meetings; deliver monthly communications report to include scope and content data.
• Supervises use and maintenance of all Chamber audio devices and visual cameras.
• Coordinate with IT companies on all office technology and technical issues in the office.
• Assist with event execution as requested.
• Coordinates the promotion and recording of ribbon cutting ceremonies.
• Engages and supports partnership programs and events marketing and web support as needed
• Performs other duties as assigned.

Please send resumes to ca