Account Development Manager

Description

Account Development Manager

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success. We translate unique clinical, medical affairs and commercial insights into outcomes to address modern market realities. Every day we work as one team, bringing together experts across services that support our business. Discover what our 29,000 employees, across 110 countries already know.

WORK HERE MATTERS EVERYWHERE

Why Syneos Health

• We are passionate about developing our people through career development and progression; supportive and engaged line management; technical and therapeutic area training; peer recognition and total rewards program.
• We are committed to our Total Self culture – where you can authentically be yourself. Our Total Self culture unites us globally, and we are dedicated to taking care of our people.
• We build a diverse and inclusive environment where everyone belongs.

The Account Development Manager is responsible for proactively identifying, engaging, and qualifying prospective customers to support Syneos Health’s business development strategy. The role serves as a critical link between Marketing-generated leads and the Sales organization, focusing on high-volume outreach, needs assessment, and lead handoff. It leverages industry insight, data analytics, and effective messaging to cultivate early-stage and later-phase opportunities and inform sales pipeline development through nurturing client relationships.

• Conducts outbound outreach (cold calls, emails, social engagement) to initiate contact with decision-makers and influencers at prospective biopharmaceutical organizations.
• Crafts and delivers compelling messages tailored to each target, articulating Syneos Health’s value proposition and service offerings.
• Executes key campaigns and conference activity to broaden market awareness and deepen engagement.
• Reviews inbound Marketing leads and evaluates fit based on prospect needs, pipeline stage and strength, outsourcing preferences, current/future projects, financial status, and alignment with Syneos capabilities.
• Performs high-level needs assessments to determine opportunity quality and timing; qualifies and transitions leads to the appropriate team members for further engagement.
• Maintains detailed, up-to-date documentation of outreach activities, lead qualification outcomes, and account intelligence within CRM systems.
• Provides real-time feedback to Sales and Marketing on prospect engagement trends and messaging effectiveness.
• Continuously engages prospects through follow-up and sharing relevant updates and opportunities to maintain interest.
• Partners with Business Insights and internal analytics teams to prioritize high-potential accounts and refine engagement strategies using data and lead-scoring insights.
• Monitors KPIs related to outreach volume, conversion quality, and lead maturity; uses data to optimize approach.
• Participates in cross-functional sessions to share feedback and market intelligence; performs other duties as assigned.

• Sales & Prospecting (Lead Generation, Qualification, Strategic Prospecting)
• Communication
• Relationship Building (internal and external)
• Customer Relationship Management
• Strategic Thinking (analytical and research skills)
• Market & Product Knowledge
• Professional & Interpersonal Skills

Education Requirements

Minimum: 4 Year / Bachelors Degree - Required
Preferred: 4 Year / Bachelors Degree in Business, Life Sciences or related field

Additional Qualifications

• Experience in the biopharmaceutical or healthcare industry in a sales, marketing, commercial operations, and/or business development capacity; transferable skills from other industries considered.
• Ability to thrive in a fast-paced, agile environment with shifting priorities.
• Proven success in high-volume outbound prospecting and lead qualification.
• Strong written, verbal, and interpersonal communication skills; ability to build rapport with senior-level stakeholders.
• Skilled at using CRM platforms (e.g., Salesforce) and data analytics tools to guide outreach decisions.
• Proficiency in Microsoft Office Suite…