Demand Generation Strategy Manager

Adecco Creative is partnering with a leading tech company to recruit for a Demand Generation Strategy Manager position. This role will be ongoing contract and a hybrid schedule in Morrisville, NC.

• Develop and guide the digital demand generation strategy across paid media, content syndication, ABM, and other lead generation programs.
• Collaborate with internal stakeholders and agency partners to align campaign planning, targeting, messaging, and execution with business goals.
• Ensure demand gen efforts support campaign objectives and priorities across commercial segments.
• Partner with the lead development and demand gen operations teams to track lead flow, evaluate lead quality, and drive improvements in conversion and funnel efficiency.
• Analyze performance data across CRM and marketing platforms (e.g., Microsoft Dynamics, Salesforce, Marketo) to assess campaign impact and inform optimization strategies.
• Deliver regular reporting and actionable insights to stakeholders across Marketing and Sales.
• Review and refine messaging and creative for digital assets, including ads, landing pages, emails, and nurtures as needed.
• Evaluate third-party lead generation vendors and content syndication programs, evaluating effectiveness and ROI.
• Apply a test-and-learn approach to continuously improve targeting, channel mix, and campaign performance.
• Stay current on B2B demand generation trends, tools, and best practices
• Bring innovative ideas forward.

• Measurable contribution to qualified pipeline growth and revenue targets.
• Campaigns are executed on strategy, on time, and within budget, in collaboration with cross-functional teams and agencies.
• Lead quality and conversion metrics improve through data-driven recommendations and funnel insights.
• Clear, consistent reporting and analysis are delivered to stakeholders, driving strategic decisions and optimization.
• Third-party vendor programs are evaluated and managed to deliver cost-effective, high-performing leads.
• Demand gen activities are aligned with broader marketing and product campaign objectives.
• New ideas and optimizations are tested regularly to enhance performance and stay ahead of digital trends.

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5+ years of experience in B2B digital marketing with a focus on demand generation strategy.
• Proven ability to drive campaign strategy, oversee cross-functional execution, and improve marketing performance.
• Strong understanding of lead funnel dynamics, lead scoring, and digital media performance metrics.
• Experience collaborating with external agencies, media vendors, and internal marketing teams.
• Analytical skills with the ability to translate data into insights and action.
• Familiarity and experience with ABM strategies and third-party demand gen programs.
• Excellent communication, collaboration, and project management skills.
• Comfortable managing multiple priorities in a fast-paced, matrixed environment.
• Experience marketing technology solutions to commercial or enterprise buyers.
• Experience and proficiency with Marketo.
• Experience with Microsoft Dynamics 365 and/or Salesforce.
• Ability to write and refine digital marketing copy to align with campaign strategy.