Solutions and Services Brand and Performance Marketing Director

Overview

Job Description and Requirements for Lenovo's Solutions and Services Brand and Performance Marketing Director
. The role is responsible for building and strengthening Lenovo's Solutions and Services Group (SSG) brand globally, with a strong emphasis on story-driven marketing that fuels qualified demand and pipeline growth. The role defines and scales Lenovo's SSG narrative
, translating complex services and outcomes into compelling stories for IT and business decision makers, and ensures marketing programs generate high-intent, well-qualified leads aligned to sales priorities. The role owns end-to-end marketing programs that translate the story into measurable lead generation, sales pipeline contribution, and revenue impact in partnership with global Sales teams.

• Brand Storytelling & Narrative Leadership
  • Own and evolve the global SSG brand narrative, ensuring Lenovo's solutions and services are clearly positioned through outcome-based, customer-centric storytelling.
  • Translate complex technical capabilities into clear, executive-level stories that articulate business value, differentiation, and proof.
  • Build a repeatable storytelling framework that spans campaigns, events, web, content, and customer advocacy.
  • Establish Lenovo s Solutions & Services brand as a trusted authority through thought leadership, industry narratives, and customer success stories.
• Customer Storytelling & Advocacy
  • Build and scale a world-class customer reference and advocacy program that produces credible, sales-ready assets (case studies, videos, event speakers, peer references).
  • Ensure customer stories articulate business outcomes, ROI, and transformation impact.
  • Partner with Sales to activate customer stories in account-based motions, pipeline acceleration, and late-stage deals.
• Qualified Lead Generation & Pipeline Impact
  • Design and execute integrated marketing programs that drive high-quality, sales-qualified leads, not just top-of-funnel awareness.
  • Co-own with Sales the design, execution, and optimization of programs that drive leads, pipeline creation, and deal acceleration across priority segments.
  • Ensure events, campaigns, and digital programs are optimized for intent, conversion, and pipeline contribution.
  • Use storytelling and content strategy to attract, nurture, and convert high-value enterprise prospects.
  • Establish clear metrics to measure lead quality, pipeline influence, conversion rates, and revenue impact.
• Events as Story & Demand Engines
  • Serve as executive lead for global events, Lenovo-owned experiences, and vertical activations.
  • Design event strategies that deliver compelling storytelling moments while driving qualified lead capture and pipeline creation.
  • Ensure event content, speakers, and experiences align to priority solutions, target buyers, and sales motions.
  • Partner with Sales to ensure event leads are actionable and followed through.
• Digital, Campaigns & Web Experience
  • Oversee SSG s web and digital presence with clear storytelling and content guiding buyers toward action.
  • Lead integrated campaigns across digital, paid media, content, and social balancing brand and demand generation.
  • Continuously optimize messaging, content, and CTAs to improve engagement, qualification, and conversion.
• Measurement, Governance & Optimization
  • Establish measurement frameworks linking storytelling and brand programs to lead quality, pipeline, and revenue outcomes.
  • Track performance across campaigns, events, and digital experiences and use insights to refine messaging and targeting.
  • Own brand governance to ensure consistency in messaging, voice, design, and storytelling across regions and channels.
• Characteristics
  • Be a Storyteller:
    Craft compelling narratives for executive audiences.
  • Be Revenue-Minded:
    Focus on lead quality and pipeline impact.
  • Be Strategic:
    Balance long-term brand with short-term demand needs.
  • Be Collaborative:
    Partner with Sales, Product, Demand, and agencies.
  • Be Data-Driven:
    Use performance insights to refine targeting and lead quality.
  • Be Global:
    Communicate across cultures, regions, and markets.
  • Be Accountable:
    Own results and improve marketing effectiveness.

• Basic Requirements
  • Bachelor s degree in Marketing, Business, or related field (Master s preferred).
  • 12+ years of B2B technology marketing experience, including storytelling, brand, and demand-driven programs.
• Preferred Requirements
  • Proven success using story-led marketing to generate qualified leads and influence pipeline in complex enterprise sales environments.
  • Experience owning marketing-qualified leads and sales-qualified opportunities with accountability for lead quality and pipeline impact in partnership with Sales.
  • Executive storytelling, messaging, and narrative development for global audiences.
  • Experience partnering with enterprise Sales, including shared accountability for lead quality and pipeline contribution.
  • Track record building customer advocacy programs that support revenue growth.
  • Strong analytical skills measuring lead quality, pipeline…