SSG Sports Industry, Sr. Marketing Manager

General Information

Req #: WD

Career area:
Marketing

Country/Region:
United States of America

State:
North Carolina

City:
Morrisville

Date:
Monday, January 26, 2026

Working time:
Full-time

Additional Locations: United States of America - North Carolina - Morrisville

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Role

Summary:

The SSG Sports Industry Marketing Manager will lead strategy, narrative development, and content direction for Lenovo's Solutions and Services Group within the global sports industry. This role is responsible for shaping how Lenovo SSG shows up across sports partnerships-defining positioning, messaging, and content that connect sports industry needs with Lenovo's services-led value proposition.

This role partners closely with offering managers, sales, and industry experts to ensure sports partnerships are grounded in a clear strategic narrative and supported by high-impact content, thought leadership, and customer-facing storytelling. While FIFA World Cup cycles in 2026 and 2027 represent a major strategic focus, this role owns year-round sports industry marketing strategy beyond any single event.

The ideal candidate is a strategic marketer and strong storyteller who can translate complex technology and services into compelling industry-relevant narratives and guide cross-functional teams from strategy through execution.

• Own the sports industry marketing strategy for SSG, including positioning, messaging frameworks, and content priorities aligned to business objectives.
• Develop and evolve the sports industry narrative that articulates how Lenovo SSG enables outcomes across leagues, teams, venues, and global sports organizations.
• Lead development of strategic content including messaging platforms, customer stories, thought leadership, presentations, and executive-facing materials.
• Partner closely with activation, partnership, and events teams to ensure all sports industry activations are grounded in a consistent, strategic story.
• Provide strategic oversight and direction for SSG customer engagement and hospitality programs tied to major events, including FIFA World Cup cycles, ensuring alignment with broader SSG objectives.
• Collaborate with sales and industry teams to support pipeline development through industry-relevant messaging, use cases, and enablement content.
• Serve as a senior marketing partner to internal stakeholders, advising on sports industry strategy, priorities, and investment decisions.
• Monitor sports industry, technology, and services trends to inform content strategy and reinforce Lenovo's leadership position.
• Track performance and effectiveness of sports industry marketing initiatives, translating insights into ongoing strategy refinement.
• Mentor and guide junior team members, contributing to capability building across the SSG sports marketing team.

• 8-10+ years of experience in marketing, industry marketing, sponsorship marketing, or partnership strategy roles.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Demonstrated experience developing marketing strategy, positioning, and content frameworks.
• Experience in enterprise technology, services, AI technology, and/or B2B solutions marketing.
• Strong written and verbal communication skills, with the ability to influence senior stakeholders.
• Proven ability to operate effectively in a complex, matrixed, global organization.

• Experience working within or marketing to the sports industry, including leagues, teams, venues, or major global events.
• Strong understanding of sponsorship strategy and how partnerships support business and brand objectives.
• Experience developing executive-level content and thought leadership.
• Comfort leading through influence rather than direct authority.
• Proficiency with AI and modern marketing productivity tools.

• Strategic,…