Consumer Advocacy Manager

Overview

Location:

Morristown, NJ

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at

We’re seeking a highly creative and detail-oriented Consumer Advocacy Manager to build and execute influencer partnerships that resonate with today’s health-conscious consumers. In this role, you'll own the day-to-day strategy and relationship management of lifestyle, wellness, and patient-advocate influencers who help tell our story and expand our reach. This is an opportunity to be on the front lines of consumer health engagement blending culture, content, and credibility to inspire behavior change and brand trust.

• Identify, vet, and activate a network of influencers in the wellness, lifestyle, beauty, and health advocacy spaces.
• Develop campaign briefs that clearly communicate goals, messaging, and creative expectations.
• Manage influencer outreach, contract negotiation, onboarding, content review, and campaign timelines.
• Partner closely with influencers to co-create authentic content that aligns with brand voice and health claims standards.
• Coordinate with internal creative and legal teams to ensure brand compliance and visual consistency.
• Track key cultural trends and integrate them into influencer-driven content planning.
• Monitor daily campaign performance in partnership with the Data Analytics Manager.
• Provide ongoing feedback to influencers to optimize content relevance and engagement.
• Prepare regular reporting summaries on reach, engagement, conversions, and sentiment.
• Community & Brand Building
• Support always-on influencer engagement strategies, including gifting, affiliate programs, and social activations.
• Foster long-term influencer relationships to strengthen brand affinity and advocacy.
• Help grow our consumer health brand's social media voice by leveraging influencer storytelling.

• Bachelor’s degree
• 3+ years of experience in influencer marketing, social media, or digital brand communications.
• Proven experience executing influencer campaigns in consumer health, wellness, CPG, or lifestyle sectors.
• Knowledge of influencer marketing tools and platforms (e.g., Creator
  
  IQ, GRIN, Upfluence).
• Excellent communication, project management, and relationship-building skills.
• Understanding of social media platform dynamics, especially Instagram, Tik Tok, and You Tube.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Familiarity with FTC guidelines, HIPAA considerations, and health-related content approvals preferred.
• Passion for wellness, fitness, mental health, or preventive care topics preferred.
• Experience working with affiliate or ambassador programs is a plus preferred.

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We Are Dedicated To Making Self-care As Simple As It Should Be. That Starts With Our Culture. We Are Challengers By Nature, And This Is How We Do Things

All In Together:
We keep each other honest and have each other's backs.

Courageous:
We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed:
We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple:
We…