Senior Manager Marketing Operations & Events; Aesthetics Med Device

Overview

Senior Manager Marketing Operations & Events (Aesthetics Med Device)

Job Location:

Annandale, New Jersey, USA | Atlantic City, New Jersey, USA | Basking Ridge, New Jersey, USA | Bridgewater, New Jersey, USA | Camden, New Jersey, USA | Central, New Jersey, USA | Cherry Hill, New Jersey, USA | East Brunswick, New Jersey, USA | East Hanover, New Jersey, USA | Edison, New Jersey, USA | Elizabeth, New Jersey, USA | Florham Park, New Jersey, USA | Jersey City, New Jersey, USA | Jersey Shore, New Jersey, USA | Madison, New Jersey, USA | Matawan, New Jersey, USA | Morristown, New Jersey, USA | Mount Holly, New Jersey, USA | New Brunswick, New Jersey, USA | Newark, New Jersey, USA | Paramus, New Jersey, USA | Parsippany, New Jersey, USA | Paterson, New Jersey, USA | Piscataway, New Jersey, USA | Plainsboro, New Jersey, USA | Princeton, New Jersey, USA | Raritan, New Jersey, USA | Ridgewood, New Jersey, USA | Rutherford, New Jersey, USA | San Bernardino, New Jersey, USA | South New Jersey , New Jersey, USA | Toms River, New Jersey, USA | Verona, New Jersey, USA | Wayne, New Jersey, USA | West Windsor, New Jersey, USA | Woodbridge, New Jersey, USA

Job Requisition

Join our global diversified pharmaceutical company enriching lives through our relentless drive to deliver better health outcomes to our patients. We are all in it together to make a difference. Be a part of a culture that doesn t just wait for change but actively creates it—where your skills and values drive our collective progress and impact.

• Develop and execute an annual event experience strategy aligned to Solta s business objectives, brand priorities, and portfolio growth plans.

• Partner with Brand Managers to translate brand strategies and messaging frameworks into cohesive, high-impact event experiences that achieve commercial and customer engagement goals.

• Collaborate with Brand Marketing to prioritize event participation, define KPIs, and ensure alignment with each brand s overarching strategy and positioning.

• Lead the planning and execution of congresses, trade shows, customer programs and virtual events that elevate the Solta brand and generate qualified leads.

• Ensure all event content, creative, and messaging are consistent with Solta s premium brand standards and comply with PRC requirements.

• Manage budgets, vendor relationships, timelines, and resources to ensure operational excellence and on-time, on-budget delivery.

• Partner with the Digital Marketing team to coordinate event-related amplification, ensuring pre-, during- and post-event content is optimized for reach, engagement, and conversion.

• Ensure alignment between event execution and digital touchpoints, including email and social media—to deliver a seamless experience.

• Collaborate with Sales and Digital to ensure effective CRM (Salesforce) lead capture, campaign tracking, and post-event nurturing workflows.

• Support the creation of dashboards in Salesforce to track registrations, MQLs/SQLs, pipeline contribution, and ROI by event.

• Leverage CRM and digital analytics to inform event optimization, audience targeting, and integrated marketing decisions.

• Define, monitor, and analyze event KPIs—including attendance, lead quality (MQL/SQL), pipeline contribution, ROI, customer engagement, budget adherence, post-event satisfaction, and field feedback—to guide strategic decision-making.

• Provide Brand Managers and leadership with post-event analyses, insights, and recommendations to enhance future brand event strategies.

• Develop quarterly and annual performance reports summarizing event outcomes, learnings, and actionable recommendations.

• Leverage Salesforce dashboards and event data to identify pipeline acceleration opportunities and improve event-to-sales conversion rates.

• Use performance analytics to continuously refine event quality, scale best practices, and maximize marketing impact.

• Partner closely with Brand Marketing, Digital, Sales, Clinical, and Professional Affairs to ensure event strategies are integrated,…