Associate Brand Manager

Scope of the role:

Do you have passion to join our global pharmaceutical and consumer products company enriching lives through our relentless drive to deliver better health outcomes to our patients? We are all in it together to make a difference. Be a part of a culture that takes initiative and utilizes your skills and values to drive our collective progress and impact. The Associate Brand Manager (ABM) will play a critical role in shaping brand strategy and performance driving growth, engagement, and market leadership.

Success in this role requires passion, curiosity, collaboration, commercial acumen, and the ability to translate insight into impact while inspiring cross‑functional teams to deliver measurable results.

Brand Strategy Execution & Activation

• Support the execution of brand strategies across HCP and consumer channels, including field sales force activations, website updates, and paid media initiatives (social, digital, and search).
• Translate strategic priorities into tactical plans and executional deliverables in partnership with Brand Leads.

Promotional Asset Development & MLR Coordination

• Lead the development, routing, and approval of promotional assets in collaboration with advertising agencies, Medical Affairs, Legal, and Regulatory.
• Manage timelines, revisions, and documentation to ensure compliance and on‑time delivery.

Sales & Field Team Support

• Serve as a day‑to‑day liaison between Marketing and Sales, supporting communication of brand initiatives, performance updates, and field needs.
• Assist with development and maintenance of field‑facing tools and resources.

Performance Tracking & Insights

• Monitor brand performance metrics across promotional channels and field execution; support identification of trends, risks, and optimization opportunities.
• Prepare dashboards, summaries, and insights to inform business decision‑making.

Budget, Forecasting & Sample Management

• Support brand budget tracking and forecasting in partnership with Finance.
• Manage sample forecasts and inventory in collaboration with Supply Chain; analyze sample utilization and performance.

Project Management & Cross‑Functional Coordination

• Coordinate cross‑functional teams, timelines, and deliverables to ensure initiatives launch on schedule.
• Maintain project plans and proactively identify and resolve execution risks.

Strategic Planning Support

• Contribute to multi‑year brand planning efforts, including marketing frameworks, brand positioning, and innovation roadmap development.
• Conduct competitive assessments, market research, and internal analyses to support long‑term strategy.

Who you will work with:
Marketing, Medical Affairs, Sales, Training, Finance, Medical, Regulatory, Legal, Agency Partners/Vendors, Key Opinion Leaders, and Advocacy Groups.

• Bachelor's degree required; MBA preferred.
• 1–3 years of brand management experience preferably within CPG or healthcare industry.
• Comfortable with ambiguity and able to effectively manage complex projects with multiple stakeholders.
• A problem‑solving mindset and a willingness to challenge established norm.
• Self‑motivated, highly adaptable and agile with an “owner’s mindset.”
• Strong communication and collaboration skills.

At Alfasigma, we foster a culture where the courage to innovate is key to our success. We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open‑mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward‑thinking team dedicated to shaping the future of the pharmaceutical and medical foods industries.

Alfasigma USA, Inc. and its subsidiary, Brand Direct Health, L.L.C. (collectively the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, religious creed, religious observance, color, age,…