Digital Marketing Manager

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and regulatory requirements.
• Lead go-to-market initiatives for new trading products, platform features, and tools, ensuring campaigns are both effective and compliant.
• Oversee digital advertising campaigns, ensuring consistent messaging and branding across all channels.
• Conduct market research and competitive analysis to inform product positioning and campaign strategy.
• Utilize Adobe Creative Suite and Figma to design and review compelling marketing assets.
• Use Google Analytics and ad platform insights to measure campaign effectiveness, optimize results, and report KPIs.
• Drive performance marketing through SEO optimization, paid media, and data-driven decision-making.
• Set up and manage Hub Spot marketing automation programs, including workflows, drip campaigns, lead scoring models, and contact segmentation.
• Create and manage custom dashboards in Hubspot to track performance metrics such as open rates, CTR, MQL generation, and campaign ROI.
• Build and maintain nurture sequences and conversion paths that align with the customer journey and product lifecycle.
• Partner with internal teams to create advertising strategies that drive engagement and revenue growth.
• Maintain archival documentation of marketing materials, compliance approvals, and campaign history for audit readiness.

• Bachelor’s degree in Marketing, Finance, Economics, Business Administration, or a related field.
• 5+ years of marketing experience in the financial services industry, preferably with an online broker-dealer or fintech platform.
• Proven experience in marketing management, including campaign development for regulated financial products.
• Understanding of FINRA and SEC regulations for public communications and advertising.
• Proficiency with:
  Figma for collaborative design workflows;
  Google Analytics for traffic and conversion analysis;
  Hub Spot for marketing automation and CRM integration;
  Social advertising platforms (Linked In Ads, Meta, Google Ads, X, Reddit).
• You Tube channel creation and management
• Knowledge of SEO best practices and performance analytics.
• Excellent copywriting skills with the ability to craft persuasive, compliant messaging.
• Strong analytical, communication, and cross-functional collaboration skills.

• Experience marketing to active equity, options, future traders.
• Familiarity with Word Press, Builderio, Google Tag Manager, and attribution models.

• Competitive compensation
• Opportunity to transition to a full-time role based on performance
• Performance-based bonus potential (upon full-time conversion)
• Comprehensive health, dental, and vision benefits (upon full-time conversion)
• 401(k) with employer match(upon full-time conversion)