Director, Advanced Analytics GenMeds and Vaccines

* Centralize Go-to-Market operational tasks across GBUs
* Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global
* Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency The
** Director, Advanced Analytics - Gen Meds & Vaccines
** will build and lead a team of onshore and/or offshore analysts that uses predictive analytics, including use of AI / ML models, to assess and improve promotional effectiveness across Sanofi. As a member of the Insights and Analytics (I&A) team, this individual will be an integral strategic partner to Sanofi Commercial leadership, leading the development & application of cutting-edge analytical capabilities to achieve the full potential of Sanofi’s expanding portfolio.
* Coordinate with Consumer & HCP Omnichannel Analytics leads and Media / Omnichannel teams to assess campaigns' technical measurement / data requirements, and support launches of new tactics via the design & implementation of impact metrics.
* Inform development of external / internal KPI reports to assess performance by channel (Display, Streaming, OLV, Social, Search, Web, Email)
* Foster strong agency partnerships to ensure insights are based on reliable, high-quality information, and weave in context surrounding media execution strategy.
* Drive integration of Omnichannel Analytics perspectives with broader Advanced & Brand Analytics activities to deliver comprehensive narrative on marketing execution and customer engagement.
* Coordinate ad-hoc Advanced Analytics initiatives to better understand & impact key business levers, e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.
* Collaborate with Data Management and Digital teams to drive the internal integration of Brand Media execution data across all channels.
* Work with Brand, Marketing Science, Consumer Media, and Omnichannel HCP Analytics colleagues to support & enhance internal data management / analysis platforms to facilitate collaboration, harmonize key deliverables, and drive analytics best practices within the larger I&A team.
* Partner with other I&A teams to advocate for continued development of internal analytics capabilities and share knowledge across therapeutic areas.
* Lead Hub team day to day on projects in a matrix management structure
* Minimum of 10+ years of experience in a significant Data / Analytics role – with advanced knowledge of statistical models and a clear understanding of modeling methodologies and applied techniques (e.g., Bayesian statistics, regression, customer life cycle value, A/B testing, etc.). Preferably experience with MMM (Marketing Mix Modeling)
* Proven leadership acumen, with well-developed communication & presentation skills
* Strong strategic thinking ability, with deep understanding of the life-sciences industry
* Experience with key pharmaceutical data sources and analytics platforms, including:* + National-level sales / demand data (e.g., IQVIA NPA & NSP)  + Longitudinal HCP & patient-level claims (e.g., IQVIA, Symphony, Komodo, etc.)  + Specialty pharmacy / patient services data (e.g., Capgemini / Liquid Hub)  + CRM systems (e.g., Veeva, Salesforce, etc.)  + Media platform reporting tools (e.g., CM360 / SA360, Meta Business Manager, etc.)  

+ Site analytics platforms (e.g., Google Analytics & Adobe Analytics)  + Data management & analysis platforms (e.g., Databricks, Snowflake, etc.)  + Data visualization / business intelligence tools (e.g., Tableau, Qlik, Power BI, etc.)  + MS Office applications (Excel, PowerPoint, Word)
* Relevant therapeutic area experience in pharmaceutical analytics preferred
* Proficiency in programming languages, preferably SQL and Python preferred
* Effectively influence in a highly matrixed international environment, with ability to work with individuals across multiple time zones.
* Effectively and confidently communicate to various audiences, including senior leadership
* Synthesize complex ideas to simple
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