Principal Advisor, Market Access

Principal Advisor, Market Access

The Principal Advisor, Market Access is a full-time employee responsible for quarterbacking thought leadership initiatives across multiple brands, functioning as a payor marketing specialist for Rare Disease products.

• lead and develop strategic recommendations for pharma clients in obtaining access and mitigating reimbursement challenges
• assist clients in creating business solutions and implementing strategies into tactical plans
• understand the client’s business needs, and drive agency partners to deliver on their objectives and KPIs
• become the “Brand Champion” who helps foster team-wide critical thinking and business acumen outside of tactical execution
• analyze brand opportunities at various stages of product life cycles and be knowledgeable in the development of various marketing programs across the pharmaceutical industry
• work effectively on cross-functional teams with top decision-makers
• collect and analyze meaningful competitive intelligence, trends, market dynamics, and customer insights that drive client awareness and action
• direct annual, semi‑annual, and quarterly strategic and tactical planning activities, internally and externally
• understand healthcare policy, access and reimbursement, pricing and contracting
• foster relationships across all agency partners, including but not limited to Account and Creative teams, earning trust and confidence while ensuring work quality and final deliverables meet and surpass expectations
• demonstrate an appetite to seek and digest subject matter with swiftness and ease and then articulate that new information quickly for client and agency partners

• identify data gaps and develop strategies to uniquely position products for favorable market access considerations
• own and proactively communicate key subject matter (HEOR, RWE, and key trends relevant to assigned brands) with confidence and ease
• leverage industry knowledge to provide key insights and strategic recommendations for positioning a client’s business/products

• contribute to business development activities and brand planning through insights on landscape analysis, understanding of access drivers and competitors, and evaluation of evidence requirements to influence decision making
• recommend purchase of secondary or syndicated data, or performance of primary qualitative or quantitative research within the organization

• in collaboration with agency and client partners, help develop compelling and strategically sound promotional materials that are on strategy and compliant with current FDA regulations

• both internally and externally, represent the department and agency with confidence, emotional intelligence, integrity, and optimism
• present, promote and defend agency capabilities with ease and adaptability
• recognize the need for vendor partnerships and spearhead collaborations as needed

• helps generate fresh tactical ideas, big and small, to execute strategic plans
• partners across brands and vendors to iterate proofs of concepts

• working independently, proactively interface with our clients to assess and articulate marketing challenges
• collaborate with the client and other Navisync staff to develop positioning and messaging strategies, as well as strategic and tactical marketing communications plans
• client‑facing scenario planning and workshop moderation
• lead and manage all annual brand planning activities for various clients

• provide input throughout the creative development process to ensure all client deliverables are “on strategy”
• ensure workstream integrity and function as a subject matter expert resolving any unforeseen issues that may surface
• serve as conduit to third‑party vendors who may be critical to the implementation of a given program

• comfortable deciphering data, analytics, and unique dialogue from focus groups
• lead, execute, and review primary and secondary research (and select secondary research vendors as needed), as well as syndicated research sources, to identify key customer…