Outbound Sales Representative

Outbound Sales Representative at Lamar Advertising Company summary:

The Outbound Sales Representative role focuses on selling billboard and out-of-home advertising to local businesses within a specified territory in Morgantown, West Virginia. This position requires strong face-to-face sales skills, relationship building, and meeting sales targets through cold calling and client visits. The company offers comprehensive training, competitive compensation with commission, and various benefits including health plans and career advancement opportunities.

Are you in search of a workplace that thrives on community connections through advertising? Our Lamar office is seeking a driven sales professional (salary + commission) who knows and loves the Morgantown, West Virginia area! You’ll visit an average of 15 local businesses each day, helping them grow through billboard and out-of-home advertising. This is a territory-based role (not work from home) — you’ll be out in the community, not behind a desk.

If you’re energized by face-to-face sales, relationship building, and career growth, this role may be your perfect fit!

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AE's meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Why Lamar?

Lamar Advertising has been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

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What’s in it for you?

• A Monday-Friday schedule with paid holidays, with a combination of time spent in-office and selling in the field
• First-year earning potential of $55,000 - $80,000, including commissions, dependent on experience and selling ability
• No commission cap, so earning potential is unlimited as you grow your book of business!
• Monthly auto and cell allowances for work-related expenses

What can you expect from us?

• Comprehensive training program with opportunities to participate in our corporate-hosted Lamar Sales School
• Multiple medical plan options and a health savings account
• Hospital, Critical Illness, and Accident coverage
• Dental and vision insurance
• Short and long-term disability and paid parental leave
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• 401(k) plan with company match
• Employee Stock purchase plan
• Wellness program incentives such as medical plan premium holidays and HSA contributions
• Ongoing professional development and internal leadership programs to maximize your career potential
• Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

• Comfort making cold calls over the phone and in-person
• Ability to make oral presentations and clearly articulate policies and procedures
• Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
• Motivation to learn new technology and systems
• Ability to exhibit effective time management and self-organization
• Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
• Ability to communicate professionally both verbally and in writing
• Ability to perform effectively under fluctuating workloads
• A knack for making connections and gaining the trust of others
• Ability to meet a sales quota and utilize general sales techniques
• Intrinsic self-motivation to overcome challenges and meet goals
• Resilience in response to rejection

Education and experience:

• Current and Valid Driver’s License required
• College Degree preferred
• Previous Outdoor Advertising sales experience preferred
• Proficiency in Microsoft Office Suite
• CRM experience preferred

Please note:
Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your…