Dir-Digital Engagement

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

The Director of Digital Engagement role is responsible for designing engagements that drive onsite top‑and‑mid‑funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for  The Director leads a team responsible for the development of digital commerce strategies supporting enterprise and online‑centric events and priorities on  for Do‑It‑Yourself (DIY) and/or Pro customers. This role is charged with the creation and implementation of innovative tactics for the  channel across all digital touchpoints by partnering with Technology, Data Analytics and Computational Insights (DACI), Merchandising, Creative, and Marketing to motivate customers, provoke purchase frequency, and build affinity with target demographics so Lowe's digital properties are viewed as a primary destination for home improvement.

On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward‑thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.

Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

• Develop the engagement strategy to optimize digital commerce on  for DIY and/or Pro customers in partnership with Technology, Marketing, and Merchandising senior leaders.

• Develop and maintain engagement calendar ensuring organizational awareness and support to drive onsite top‑and‑mid‑funnel engagement strategies and event customer satisfaction, customer retention and frequency, and conversion rate and sales for

• Plan digital merchandising tactics that maximize site real estate and deliver against organizational priorities.

• Deliver new technologies, tactics, and tooling to deliver against consumer engagement goals in partnership with Digital Product and DACI teams.

• Design enterprise‑led and online‑only events across all digital/omni touchpoints in partnership with Finance, Pricing & Promotions, Supply Chain, Marketing, and others.

• Develop strategic plans to develop a catalog of engaging merchandising content that will educate, motivate, and inspire digital customers toward starting and finishing their home improvement projects, and deploy these shoppable content libraries across the  digital ecosystem.

• Analyze performance against assigned objectives to maximize sales, margin, retention/engagement, and conversion to inform future digital and/or omnichannel strategies.

• Build, develop, and lead a highly skilled and engaged team with a focus on clear and consistent communication around company objectives, responsibilities, and expectations.

• Bachelor’s degree in business, marketing, finance, or related field or equivalent years of experience in lieu of education requirement, if applicable

• 10+ years of experience in brand or product management, merchandising, and/or ecommerce

• 6 years of experience leading a team with direct reports

• Master’s degree

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition‑Free Education
• 10‑week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week,…