Senior Email Experience Specialist

Summary

The Senior Email Experience will be responsible for email development, troubleshooting, and QA. Currently transitioning from Salesforce Marketing Cloud to Adobe Journey Optimizer, requiring strong expertise in Salesforce Marketing Cloud (SFMC) and/or Adobe Journey Optimizer (AJO) at a senior level. Responsibilities include building email campaigns, ensuring technical compliance, adhering to design standards, and optimizing deliverability, rendering, and performance for various email types (transactional, commercial, etc.).

Proficiency in hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (Adobe) is essential, along with a solid background in email QA and optimization. This position will be an experienced problem solver who can creatively address challenges, leverage available tools effectively, and drive towards goals. Ideal candidates thrive in a fast-paced, dynamic environment, adapt to new technologies, and contribute to setting high standards for excellence in email marketing.

• Build email campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO) — focusing on hand-coding HTML, CSS, and AMPscript (Salesforce) or Profile Query Language (PQL) (Adobe) for dynamic, personalized content based on customer data.

• Turn design mockups into fully functional email campaigns, adhering to brand standards and email best practices.

• Build and maintain email templates in Salesforce Marketing Cloud with an eye on our upcoming transition to Adobe Journey Optimizer.

• Use WYSIWYG editors when necessary, while ensuring final output remains clean, efficient, and in line with coding best practices.

• Perform thorough QA testing on email templates and campaigns, ensuring proper rendering and functionality across different devices and email clients

• Leverage tools such as Litmus (or Validity
  , Email on Acid) to troubleshoot and ensure emails display perfectly in various environments.

• Identify and resolve technical issues quickly, whether they relate to coding, deliverability, or functionality.

• You'll work with in our In-House Agency
  , collaborating with Interaction Designers
  , Verbal, Designers
  , Project Managers
  , Marketing Partners
  , IT, Compliance
  , and Campaign Execution teams
  .

• Efficiently manage multiple projects, ensuring timely delivery and quality execution.

• Stay organized by following a defined design system
  , including maintaining folder structures, naming conventions, and organizing assets and content blocks for reuse.

• Ensure the email design system remains consistent yet flexible for different campaigns, audiences, and marketing initiatives.

• Maintain and update email templates and assets in a scalable way, allowing for easy customization by other teams while keeping the design aligned with branding standards.

• Understand and manage project requests from various departments, including product marketing, servicing, operations, Freedom Mortgage partners, and internal communications.

• Quickly pivot between different email types and campaign needs, utilizing existing templates and adapting based on the specific requirements of each project.

• Maintain effective communication and transparency with teams regarding timelines, expectations, and challenges.

• Stay up-to-date with industry trends, tools, and best practices, applying learnings to improve email strategy and tactics.

• Comply with all company policies and procedures.

• Maintain regular and punctual attendance.

Performs other related duties as assigned.

• This position is an individual contributor.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Familiarity with email testing tools such as Litmus
  , Validity
  , or Email on Acid for troubleshooting and optimizing email performance.

• Strong background in QA and troubleshooting
  , particularly…