Bilingual Content Marketing Manager

Location: Montreal

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award-winning environment that fosters a people-first culture with a high priority on your personal and professional growth.

Your Opportunity

BDO Canada has an immediate opening for a  Bilingual Content Marketing Manager  to join the  Personal Debt Solutions  (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours.

The  Bilingual Content Marketing Manager   is a replacement role and  will oversee PR initiatives, copy writing for multi channel advertising including but not limited to traditional advertising copy (Radio, TV, Out-of-home), as well as digital marketing responsibilities including but not limited to Content marketing, SEO, CRM (Email) Marketing, Social media and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment.

As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager, and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top-of-funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team-player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.

Key Accountabilities and Responsibilities

Content Planning
Work closely with the National PDS Marketplace team, the firm’s thought leaders, and external vendors to develop content in support of the firm’s growth strategy. Oversee and contribute to the creative development of TV, radio and social media campaigns
Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and content strategy, Support the development and refinement of content themes, personas, path to purchase, and content distribution strategy
Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution
Monitor and analyze SEO performance alongside BDO’s SEO agency on records. Familiarity with tools like Google Analytics, Google Search Console, SEMrush are an advantage. Identifying trends and areas for improvement. Oversee the creation of high-quality, engaging, and SEO-friendly content across various formats (e.g., blog posts, articles, landing pages, whitepapers, case studies, video scripts).

Content Creation
Outline, research and create a variety of engaging content, including website content, blogs, infographics, webinars, podcasts, videos, articles, white papers, and other types of publications
Work with external French service providers such as translation agencies and freelance writers
Manage the translation of content to ensure accuracy of information and consistency in tone
Serve as an editor for digital marketing to ensure consistent tone and voice across content
Enforce the international BDO network’s corporate visual identity standards, including consistency of look and feel in design and writing styles

Content Distribution
Collaborate with the National PDS Marketplace team on optimizing content and supporting initiatives related to the firm’s national websites and social media channels
Apply SEO best practices to content creation to improve search visibility, engagement, and organic traffic
Create and execute social media campaigns, and manage campaign budgets
Monitor content performance and create reports outlining recommendations for improvements

How do we define success for your role?
You demonstrate BDO's core values through all aspects of your work:
Integrity, Respect and Collaboration
You understand your client’s industry, challenges, and opportunities; client describe…