Manager, Marketing - Montreal, Quebec; Hybrid

Position: Manager, Marketing - Montreal, Quebec (Hybrid)
Location: Montreal
** Position Summary
** The Marketing Manager is an integral member of the Canadian vaccines marketing team, responsible for developing and executing tactical marketing plans across the vaccine portfolio. This role combines brand management, medical content development, and cross-functional collaboration to drive uptake and awareness among key stakeholders, including healthcare professionals, public health and government officials, advocacy groups, and patients.

You will lead content strategy and campaign execution, translate complex scientific data into clear, compelling messaging, and provide insights on market conditions and competitive activity to inform commercial strategy. The role requires close partnership with Marketing, Market Access, Medical Affairs, Customer Relations, Communications, and other internal stakeholders.
** Key Responsibilities
**** Brand Management & Campaign Execution
*** Lead the development and execution of integrated marketing campaigns, assets, and tactics in collaboration with agencies, aligned to brand strategy.
* Provide decision support for commercial assessments, product forecasting, brand planning, data modeling, and scenario analysis.
* Partner with promotional review committees (PRC) and stakeholders in Medical Affairs, Compliance, Regulatory, and Legal to develop, review, and refine promotional content.
* Analyze the effectiveness of marketing initiatives and recommend optimizations.
* Coordinate with internal and external Communications teams to support key data and study announcements and other external communications.
* Lead field sales training efforts, including development of sales content strategy and materials.
* Partner with Marketing Operations to manage promotional material inventory, expiry dates, and re-validation/re-orders as needed.
** Content Strategy, Medical Writing & Copy Development
*** Develop tactical communication plans for all customer segments (HCPs, public health/government officials, advocacy groups, and patients).
* Distill scientific and clinical information into high-quality, accurate pharmaceutical brand copy for diverse formats and channels.
* Research, write, and revise science-backed content for review by Medical Affairs.
* Adapt long-form scientific content into short-form assets (email, social, detailing aids, web, and other platforms).
* Create on-brand ad copy and content for performance marketing and digital campaigns.
* Use AI tools to accelerate drafting while maintaining rigor, accuracy, and editorial quality.
* Edit, fact-check, and proofread clinical and patient-focused materials, ensuring consistency with brand positioning and fair balance.
* Maintain style guides, core claims documents, and ensure all materials meet PAAB/ASC and Canadian promotional guidelines.
* Prepare complete and accurate reference packages for seamless submission to PAAB/ASC.
** Market Insights & Cross-Functional Collaboration
*** Support Market Access, public affairs, and advocacy projects through development of presentations, key messages, and supporting assets.
* Conduct and/or support market research as needed to inform brand and campaign strategies.
* Monitor the Canadian vaccines market, provincial influenza programs, and competitive landscape, and regularly present insights and recommendations to internal stakeholders.
* Support internal quarterly and ad hoc meetings with synthesized data, summaries, and recommendations that aid tactical and strategic decision-making.
** Scope, Impact & Stakeholder Management
*** Lead and manage multiple projects within Canada, liaising with Commercial Operations, Medical Affairs, Market Access, and other key functions.
* Ensure projects are delivered on time, on budget, and in full compliance with Health Canada, IMC, and PAAB/ASC guidelines and codes of conduct.
* Act as a subject matter expert in your area, providing guidance on promotional standards and best practices.
* Influence and manage external partners (advertising, CME, PR/GR, and digital agencies) to deliver high-quality work that meets strategic objectives.
* Contribute to the development of marketing strategy, including promotional activities and key projects,…