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Job Description & How to Apply Below
Location: Montreal
Overview
Head of Performance Revenue
Location:
Onsite - Montreal | Remote US
Summary:
We are seeking a Head of Performance Revenue to own and scale performance-driven revenue across Valnet and Valserv. This is a senior, director-level role for a performance marketing leader with deep experience in lead generation and monetization, ideally within the insurance and/or mortgage space.
You will be responsible for maximizing monetization efficiency, optimizing yield, and driving sustainable revenue growth across advertising, affiliate, and other performance-based channels. Sitting at the intersection of data, strategy, and execution, you will act as a player/coach—setting direction while remaining hands-on with paid campaigns, analysis, and gap coverage as needed. You will lead cross-functional efforts with editorial, product, ad ops, and partnerships to turn traffic into predictable, high-performing revenue.
Responsibilities
Key Responsibilities
Revenue Strategy & Ownership
Own performance revenue targets and forecasts across applicable channels (paid media, affiliate, lead generation, performance ad formats, etc.)
Develop and execute strategies to improve RPMs, yield, and lead monetization efficiency
Identify new revenue opportunities, formats, and partners aligned with performance goals
Performance Optimization
Monitor and analyze revenue performance, traffic trends, and monetization KPIs
Run tests and experiments to optimize placements, formats, layouts, and demand sources
Drive continuous improvement through data-backed decision-making
Cross-Functional Leadership
Act as a player/coach, setting direction while remaining hands-on in execution
Partner closely with teams to align content and product strategy with revenue performance
Influence content and traffic strategies through revenue insights without compromising editorial integrity
Partner & Platform Management
Manage and grow relationships with key monetization partners, networks, and platforms
Leverage existing industry relationships and develop new partnerships within the insurance and mortgage ecosystem
Negotiate commercial terms and evaluate partner performance
Stay ahead of industry trends, policy changes, and platform updates impacting revenue
Reporting & Insights
Build and maintain clear dashboards and reporting frameworks for executive leadership
Communicate performance insights, risks, and opportunities in a clear and actionable way
Establish benchmarks and success metrics across brands and properties
Qualifications
Required
5-10 years of experience in performance revenue, digital monetization, ad tech, or a related field
Proven track record of driving revenue growth in a high-traffic digital environment
Strong analytical skills with hands-on experience using analytics and monetization tools
Deep understanding of performance-based monetization models (programmatic, affiliate, CPA/CPC, etc.)
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Preferred
Experience in digital publishing or large-scale content platforms
Familiarity with SEO-driven traffic and content monetization strategies
Experience managing teams or senior individual contributors
Strong negotiation and partner management experience
Benefits
Full health insurance plan (medical, dental, and vision)
Daily on-site snacks & coffee
Fitness subscription reimbursement program
Competitive compensation plan and bonus structure
Who we are
Valnet is a company unlike any other. You’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, pushing the boundaries of what’s possible. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. We maintain a collaborative, fast-paced environment where talent is recognized and rewarded.
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À propos de nous
a pour mission de servir la communauté militaire américaine en offrant des nouvelles, des res sources, des outils et des analyses d’experts afin d’aider les membres des forces armées, les vétérans et…
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