Digital Marketing Specialist

Responsibilities

• Design and build landing pages for advertising campaigns, events, and website initiatives prioritizing user experience and conversion optimization.
• Publish regular website updates using a content management system (CMS) ensuring accuracy, functionality, and an optimal user experience.
• Support content creation for the launch of a new corporate website.
• Contribute to data storytelling efforts by designing compelling visuals that communicate data insights.
• Create and optimize content for SEO and AI-driven platforms, while maintaining consistency with brand guidelines.
• Collaborate effectively with team members to meet deadlines and ensure all initiatives are aligned with overall marketing strategy.

• Bachelor’s degree in marketing, business, communications, design, or related field.
• 2+ years of experience in digital marketing, with demonstrated understanding of UX/UI best practices.
• Experience using CMS platforms and marketing automation tools.
• Understanding of SEO principles and best practices.
• Proficiency with Figma.
• Proficiency in Google Analytics, Google Tag Manager, and Looker Studio considered a strong asset.
• Experience working in Marketo considered a strong asset.
• Knowledge of HTML/CSS is considered an asset.
• Bilingualism in English and French is considered an asset.