Field Marketing Lead

Help bring AI agents to companies worldwide.

Over the next decade, autonomous agents will redefine how we work.

Botpress allows companies to build and deploy advanced AI agents that move beyond conversation into real business logic.

Our product works today and at scale, across industries, regions, and limitless use cases.

As the 3rd fastest-growing B2B AI start-up worldwide, we’re at the forefront of the AI revolution, providing the most widely-used platform for sophisticated AI agents.

The work ahead is ambitious. The opportunity is rare. We take a deliberate approach to growth: product-led, capital-efficient, and highly focused.

If you want to build foundational technology for one of the most meaningful platform shifts in software, we’re looking for top talent to join us.

Key Highlights:

• Over 1 million AI agents and chatbots deployed
• 1,000,000+ platform users
• Trusted by 35% of Fortune 500 companies
• 7 years of expertise in AI solutions

We're looking for a Field Marketing Lead to launch and lead a new field marketing function from the ground up.

This is a role for someone who knows how to turn events into a repeatable, measurable growth channel. You’ll own the full field marketing motion: strategy, execution, partner collaboration, and performance measurement. You’ll have support for event logistics, but you’ll be responsible for defining what we run, why we run it, what success looks like, and how we scale what works.

Field marketing will not be limited to one format. It may include hackathons, webinars, workshops, building sessions, guided sessions, partner-led activations, executive dinners, and a variety of community-driven events.

You’ll run events in Montreal, across international locations, and online. You’ll help build a presence that strengthens our pipeline, supports PLG adoption, and creates momentum in the developer and AI ecosystem.

You’ll work closely with Growth, Sales, Customer Success, Partnerships, and Community to align on goals and build a strong calendar of initiatives.

A major part of the role will involve partnering with third parties, including existing partners, co-marketing collaborators, external hosts, and ambassador-led programs.

If you’re a strong operator who can build the strategy and also execute the details – and you’re excited to build a function from the ground up at a Series B start-up – this role is for you.

• Own and build Botpress’ field marketing function, including strategy, planning, execution, and performance measurement
• Design and execute a high-impact event calendar across Montreal, international locations, and online formats
• Lead a range of field marketing programs, including hackathons, workshops, webinars, and more
• Build event programs that support both pipeline generation and product-led adoption, with clear goals for each initiative
• Develop partner-led and community-led event motions, including co-hosted activations and ambassador-driven initiatives
• Define success metrics for field marketing, track performance rigorously, and report insights that inform iteration and scale
• Build repeatable playbooks for event formats that work — from planning templates to promotional processes to post-event workflows
• Work with logistics support to coordinate vendors, venues, travel, budget tracking, and event execution details
• Represent Botpress at events and in the ecosystem as a confident, professional presence for the brand

Requirements

• 3–5+ years of field marketing experience, ideally at a B2B SaaS company
• Proven track record of running events that drive measurable business outcomes (pipeline, adoption, growth, partnerships, or community)
• Strong strategic thinking paired with high execution ability — you can plan the motion and run the play
• Comfortable owning a function from scratch, including building the roadmap, playbooks, and reporting frameworks
• Strong project management skills, with the ability to manage multiple initiatives and stakeholders at once
• Excellent collaborator who knows how to work cross-functionally and earn buy-in across teams
• Confident working with third parties (partners, vendors, ambassadors, co-hosts, and external communities)
• Strong…