Head of Marketing

Compensation
$60,000–$75,000 + performance bonus eligibility and Comprehensive Benefits

Type
Full-time, permanent

Start Date
Flexible for the right candidate

About This Role
We're looking for a strategic and hands‑on Head of Marketing who can bridge the gap between big‑picture thinking and execution. You'll lead our marketing efforts in partnership with our external agency, turning data into decisions and campaigns into conversions.

This role represents the next evolution of our marketing leadership as we scale. You'll step into a strong foundation and have the opportunity to elevate it further—with agency support, leadership autonomy, and direct impact on company growth.

If you're energized by performance marketing, love digging into analytics, and want to own outcomes (not just tasks), this could be your next move.

What You'll Own Performance Marketing

Manage and optimize paid campaigns across  Meta Ads, Google Ads, and Google Local Services Ads

Drive  SEO strategy  and track  organic  growth

Own the metrics that matter: lead generation, appointment conversion, campaign ROI, and cost-per-acquisition

Be the primary bridge between our team and our marketing agency, collaborating daily to align on priorities and optimize performance

Co‑develop and execute our marketing strategy based on business goals and market opportunities

Balance agency expertise with internal knowledge to drive the best results

Organic Social & Content

Lead our organic presence on Instagram, Tik Tok, Facebook, and Linked In

Develop content strategies that build brand awareness and community engagement

Test, iterate, and scale what works

Data‑Driven Decision Making

Monitor KPIs daily and weekly, identifying trends and opportunities before they become problems

Create  clear reporting  that connects marketing activity to business outcomes

Continuously experiment  with new approaches and optimize based on results

What We’re Looking For
Core Experience

3–5 years in  performance marketing with proven results

Hands‑on experience managing  Meta Ads, Google Ads, and Google LSA campaigns

Strong understanding of SEO principles and execution

Experience building and managing  organic social media strategies

Comfort with analytics platforms (Google Analytics, Meta Business Suite, etc.)

Previous experience managing or mentoring others

Working Style

Proactive:  You spot opportunities and act on them without being asked

Analytical:  You let data guide decisions but balance it with creativity and intuition

Independent:  You thrive with autonomy and don’t need constant direction

Collaborative:  You work well with external partners and internal stakeholders

Adaptable:  You’re comfortable with shifting priorities in a growing business

Should Have

Google Ads Search Certification or Meta Blueprint Certification (or willingness to obtain within 60 days)

Nice to Have

CRM platform experience or training

Background in lead‑generation focused industries

Experience scaling campaigns with limited budgets

Your First 90 Days
We believe in clear expectations. Here’s what success looks like early on:

Month 1
Deeply understand our business model, customer journey, and current marketing performance. Build strong working relationships with our agency partners and internal team.

Month 2
Collaboratively develop a refined marketing strategy with clear priorities. Take ownership of daily performance monitoring and begin optimizing underperforming campaigns.

Month 3
Show measurable improvement in key metrics. Establish reliable reporting rhythms. Bring fresh ideas and test new approaches with confidence.

Why Join Us?
Impact & Ownership

Your work directly influences company growth and revenue

You’ll have real decision‑making authority, not just execution responsibility

We value results over process—if it works, we scale it

Growth & Development

Opportunity to shape the marketing function as we grow

Direct access to leadership and visibility across the organization

Great Company Culture

Collaborative environment where ideas are valued regardless of seniority

We’re building something together—your input matters

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