Location: Montreal
Position Overview
Autodesk is transforming how customers and developers access, adopt, and build with our portfolio through APIs and Model Coordination Protocols (MCPs), offered through Autodesk Platform Services (APS). As we evolve how we bring these to market and transition to usage-based pricing, the complexity of our messaging and go-to-market motions is accelerating rapidly.
We are seeking a Product Marketing Managerto join our Cross-Industry Audience Marketing team within the Worldwide Marketing Organization. This role reports to the Director of Cross-Industry Audience Marketing and will focus on executing high-impact campaigns and market launches for APIs and MCPs, engaging developers, and ensuring clear, consistent communications during a period of major transition.
The ideal candidate is a versatile marketer who can flex across product, digital, and social marketing. They have direct experience running multi-channel B2B marketing campaigns in large, global organizations, not just planning but rolling up their sleeves to deliver. They are fluent in working across complex stakeholder groups, comfortable simplifying technical concepts, and energized by working across complex stakeholder groups.
Responsibilities
Own messaging and positioning for APIs and MCP launches, turning technical and pricing updates into clear, developer friendly narratives
Build and execute integrated campaigns across digital, web, and social channels to drive awareness and adoption
Reimagine and scale nurture programs to support API and MCP launch velocity
Lead GTM activities for API and MCP launches, including campaign delivery, launch communications, content creation, and event support
Establish repeatable processes for bringing public MCPs to market, ensuring speed, consistency, and developer readiness
Partner with regional teams to ensure campaigns are localized and effective globally
Deliver clear, consistent communications during the transition to the new APS business model and outcome-based API pricing
Execute digital and social programs to grow Monthly Active Accounts (MAAs) and expand developer community engagement
Monitor developer engagement metrics (MAAs, adoption, churn signals) and provide insights to optimize campaigns
Partner closely with Product, Engineering, Business Models, Sales, and Industry Marketing teams to align messaging and GTM execution
Collaborate with the APS web and events teams to ensure a consistent developer journey across touchpoints
Minimum Qualifications
4–6 years of hands-on marketing experience in a B2B technology or SaaS organization (not just agency or generalist roles)
Proven track record of executing integrated marketing campaigns (owning delivery across digital, web, social, and content)
Experience managing launches or GTM programs in complex, global environments
Ability to simplify technical/complex topics into compelling, audience-centric messaging
Strong collaboration and project management skills; adept at coordinating across multiple functions
Preferred Qualifications
Experience marketing APIs, AI, platforms, or developer tools
Background in digital and social marketing execution, with measurable outcomes
Familiarity with SaaS pricing models, usage-based pricing, or platform business models
Bachelor’s degree in Marketing, Business, Communications, or a related field
Learn More / Plus d'information
About Autodesk / À propos d’Autodesk
Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.
We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.
When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!
Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses…
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