Retail Sales Support Coordinator
Listed on 2026-01-28
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Sales
Business Administration, Sales Administrator, Sales Development Rep/SDR, Retail Sales
Overview
Reports to:
Franchise General Sales Manager
Work Schedule:
May require additional hours not scheduled; must be flexible
Job Type: Regular
FLSA Status:
Non-Exempt
Other Information:
Job Description
Summary/objective
Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands.
The primary duty of the Retail Sales Support Coordinator is to coordinate and provide daily support to the Retail Sales team. This position is responsible for preparing the proper sales analytics, coordinating retail sales workflow from FGSM, ROM, and RSM, coordinating metrics for the department and effectively communicating these efforts to retail sales management. This position is to work with the route accounting system, Motus, ROCKY, Excel, Power Point, SharePoint, Share File, One Note, One Drive and other essential software to provide proper communication of the needs to the department.
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Essential Functions- Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays.
- Create and maintain monthly files, e.g., pricing sheets, Independent and Chain key account sheets, promotion sell sheets, UPC listings, etc. on SharePoint and place them on Share File for iPad access; communicate changes to FGSM, ROM and RSM.
- Schedule monthly sales meetings and attend to make sure all needed topics are discussed as well as assist management in setting up sales room for these meetings, i.e., build mock displays, lay out new POS materials for distribution.
- Design displays to be built in the market using Microsoft Excel.
- Work with ROM/RSM for sales support personnel to schedule vacation and PTO to ensure proper routing is posted.
- Work with FGSM to create a guide of who fills in for what job that exists for sales support employees.
- Work with FGSM on the total account routing process.
- Manage retail route sequencing and any rerouting that is required.
- Manage ordering and arrival of sales materials through ROCKY.
- Coordinate with FGSM the ordering stock of franchise POP materials, shirts, hats, log books, etc. and order from ROCKY as required.
- Make sure to check daily for arrival of POP and/or new product and communicate arrivals to ROM/RSM.
- Coordinate demand planning with the ROM/RSM to ensure there is enough product to fulfill sales needs.
- Work closely with the RSM to coordinate and provide internal data needed to improve account execution.
- Coordinate with all management and consolidate the review and communication with Employee Experience regarding DOT violations (i.e., logs, breaks and hours of service).
- Audit Motus and report any mileage and/or time discrepancies to management.
- Coordinate with sales management and monitor donation request website, submit requests to GM for approval/denial and send complete request forms to FSM for any approvals.
- Track placement of program materials to help ensure execution.
- Allocate and distribute coupons.
- Coordinate with sales management and compile all documentation for monthly reimbursements, submit them to corporate and confirm that the franchise received the proper credit.
- Assist in the creation of market presentation materials, e.g., one-pagers, CDA agreements, etc., as needed.
- Coordinate, develop and communicate new item distribution, promotions and incentives through Salient and/or I-dig.
- Notify RSM/ROM when new items aren't moving in the warehouse and could potentially go out of date.
- Coordinate sales goals with FGSM and pull daily sales goal information and fill out quota boards for all ADC sales.
- Communicate with FGSM when issues/questions arise on Marketing Programs or display equipment, e.g., when POP arrives missing parts or we receive something unexpectedly.
- Maintain route file when changes are made to route alignments.
- Calculate daily mileage when routes…
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