Marketing Specialist

Job Information

This is a permanent, full-time position for the Local Government Health Insurance Board, a state agency located in Montgomery, Alabama that administers a group health insurance program covering local governmental entities throughout the state of Alabama. This role will be crucial in supporting various marketing activities, executing campaigns, and ensuring the smooth operation of marketing projects.

• Bachelor’s degree from an accredited four-year college or university.
• In lieu of a four-year degree, the LGHIB may consider a candidate with at least four years of job-related experience.

• Promote the Local Government Health Insurance Program (LGHIP) to employees, agencies, personnel officers, and payroll clerks
• Create and execute a marketing strategy to add counties and municipalities to the LGHIP
• Assist in the development and execution of marketing campaigns including digital, print, social media, and email marketing.
• Collaborate with the LGHIB team to create engaging and persuasive content for various marketing materials, such as social media posts, website content and email newsletters
• Monitor, track, and analyze marketing campaign performance metrics, generate reports, and provide actionable insights to optimize future marketing efforts
• Assist in managing social media platforms, including content scheduling, monitoring engagement, and responding to unit/member inquiries or comments
• Support the planning and execution of marketing events, such as conferences, new plan offerings and collateral preparation
• Help maintain brand consistency across all marketing materials, ensuring adherence to brand guidelines and messaging
• Work closely with leadership to ensure alignment of marketing initiative with overall business goals
• Other related services as assigned

• Excellent verbal and written communication skills
• Excellent organizational skills and attention to detail
• Excellent project management skills in coordinating tasks, setting priorities and meeting deadlines effectively
• Flexibility and a willingness to learn and adapt
• Ability to prioritize tasks
• Proficient in interpreting market trends and can analyze data to help make data driven decisions and optimize strategies for the most efficient marketing results
• Ability to act with integrity, professionalism, and confidentiality
• Proficient in graphic design, including Adobe Create Suite and Microsoft Power Point

The Local Government Health Insurance Board is an Equal Opportunity Employer.