Sr Manager Digital Retail- Strategy & Dealer Tools
Listed on 2026-01-26
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IT/Tech
Systems Engineer, Product Designer, IT Support
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?
Enterprise Technology plays a critical part in shaping the future of mobility. If you’re looking for the chance to leverage advanced technology to redefine the digital retail and customer experience and improve people’s lives, this is the opportunity for you. Join us and challenge your analytical skills and knowledge of technical systems to help create experiences and vehicles that are as smart as you are.
Inthis position...
Ford’s Digital Retail Experience team – as part of Enterprise Technology Global Digital – is seeking a strategic and inquisitive Senior Manager Digital Retail Experience – Strategy & Dealer Tools Leader to interpret and generate strategic insights from dealer-facing tools and systems that support the digital retail experience. Leveraging these insights, the successful candidate will identify current gaps and future opportunities for improvement, assist in defining key metrics, and ensure our omnichannel system is optimized to achieve established KPIs.
This Leader will collaborate closely with dealer operations and product management, serving as the subject matter expert (SME) for dealer tools and systems throughout the purchase-to-delivery journey.
Although this position is remote, we have a strong preference for local candidates able to work hybrid 4 days/week in our Dearborn, MI office. Relocation assistance may be available for qualified candidates. For remote candidates we prefer those who live in EST or CST areas.
What you’ll do...Champion the customer experience on digital retail, utilizing research, data, critical thinking, human-centered design principles to ensure our greater org delivers on our customers’ expectations and needs, while streamlining the dealer process and providing dealer sales efficiency.
Advocate for dealer efficiency with digital retail at Point of Sale including integration with Tier 1, Tier 3 websites, and in dealerships, ensuring that dealer needs are prioritized and addressed.
Partner with our tech partners to design our long-term Dealer tech stack strategy for commerce, ensuring alignment with organizational goals and dealer needs.
Work with the head of Digital Retail Experience and Dealer Operations to design and implement a plan for dealer adoption, ensuring that changes are effectively communicated and embraced throughout the network.
Lead team responsible for:
Defining requirements for dealer-facing tools and work with partners to deliver solutions that support excellent omnichannel experience.
Monitoring quality and tracking key metrics, ensuring digital retail performance meets standards enabling ongoing improvement.
Bachelor’s degree or equivalent combination of relevant education and experience.
10+ years of experience in delivering Dealer technology that supports selling a vehicle – roles include:
Business strategy
Technology strategy
Dealer engagement
3+ years of OEM/Dealership Relations experience/exposure
3+ years of leadership/manager experience that include:
Creative problem‑solving skills, strategic thinker, and high degree of intellectual curiosity to address business problems
Resilient leader who understands need to drive enterprise‑wide alignment and displays influencing skills at all levels
Master’s Degree
Extensive experience in Ford Dealer & Field facing roles
Track record of success in the full lifecycle of product management and leading end‑to‑end product development that include: providing product vision and roadmaps, writing or leading exceptional PRDs, and bringing to market high visibility and complex products.
Customer centric approach with a ‘consumer first’ mindset
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your…
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