Vice President, Product Management; CMS

Vice President, Product Management (CMS)

Join to apply for the Vice President, Product Management (CMS) role at Modern Campus
.

1 week ago Be among the first 25 applicants.

Modern Campus empowers 1,700+ higher education institutions to thrive when transformation is required to respond to lower student enrollments and revenue, rising costs, crushing student debt, and administrative complexity. The Modern Campus learner-to-earner lifecycle platform powers solutions for web content management, conversational text messaging, catalog and curriculum management, career pathways, student engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.

The Vice President of Product Management for Modern Campus CMS leads the strategy, commercial performance, and market adoption of the industry’s only web content management system purpose-built for higher education. This role goes far beyond feature delivery: it owns the CMS product line’s market position, revenue trajectory, customer outcomes, and competitive differentiation.

You will champion a market-first operating model—ensuring roadmap decisions are driven by pipeline signals, implementation friction, competitive trends, and customer usage data. You will ensure that Modern Campus CMS continues to set the standard for higher ed web content management—across accessibility, personalization, workflow governance, integrations, and multi-site deployments. This role requires a VP who can bridge Product, Marketing, Sales, Services, and Engineering to deliver a CMS that measurably improves enrollment, retention, and staff efficiency for institutions—while achieving sustained ARR growth, high retention, and increasing market share.

• Own the commercial performance of Modern Campus CMS (ARR, GRR, NRR, margin contribution), ensuring revenue goals are met through product improvements, pricing strategy, and successful launches.
• Drive cross-functional alignment with Marketing, Sales, and Services to position CMS as the undisputed best-in-class platform for higher ed website governance, personalization, accessibility, and scalability.
• Build and maintain a CMS pipeline visibility framework to forecast revenue impact of features such as Personalization (Instinct), Layout Builder, Calendar, Career Pathways integrations, and API-driven extensibility.
• Partner with Revenue Operations to measure sales enablement effectiveness, improve conversion by segment (e.g., central IT vs. marketing‑led website governance), and refine ICP targeting based on win/loss patterns.
• Ensure product packaging and pricing accurately reflect CMS value drivers—including multi‑site scalability, connector add-ons, and design services.
• Translate field feedback into actionable product insights and GTM improvements.

• Oversee primary research on higher ed website needs: personalization demand, accessibility compliance pressures, decentralization challenges, web governance maturity, and CMS replacement cycles.
• Develop a continuous voice-of-the-customer (VoC) process that integrates data from sales calls, churn reports, and product usage analytics.
• Run a structured CMS win/loss analysis program quarterly—identifying why institutions select or reject CMS during competitive evaluations with Drupal, Word Press, Terminal Four, Hannon Hill, etc.—and convert insights into roadmap and GTM updates.

• Own the CMS product vision and multi-year roadmap, including innovations in low-code and AI-assisted template and page creation and editing, accessibility auditing, workflow governance, WYSIWYG advancements, connectors, and layout systems.
• Lead roadmap investment decisions to expand CMS adoption among both technical (IT, web developers) and non-technical (content editors, marketing teams) personas.
• Define product requirements via epics and user stories ensuring roadmap progress does not…